• Michaels is refreshing its brand identity.
• Google is issuing refunds for low-quality ads after a damning investigative report.
• We’re lovin’ this beachy McDonald’s print campaign.
• Dunkin’ announced a line of alcoholic coffees and teas.

YouTuber Aprilynn Alter shared her insights after 7 days of studying MrBeast’s success—and cracking his infallible formula—on YouTube. MrBeast is an American stunt YouTuber with over 290 million subscribers across his channels. Here’s his secret:

First 5 Seconds

• First sentence matches the title
• First shot matches the thumbnail

First 20 Seconds

• Provide context: What do viewers need to know to understand?
• Introduce the stakes: Why should viewers watch until the end?
• Create a curiosity gap: Don’t give away all the information.

Video Body

• Cut to B and C cameras and employ other visual dynamics every 3 to 5 seconds.
• Incorporate side narratives and contrasting formats to keep it fresh.
• Alternate cycles of high and low energy every 2 to 4 minutes.

Video End

• Reveal the payoff.
• End on a high note: dramatic, wholesome, or funny.

Post-Production

• Ask friends for feedback.
• Watch people watch your video: When do they get bored and pick up their phones?

Intrigued? Check out the infographic and the full thread on X.

Can’t sleep? We’ll bet you’re out like a light after 10 minutes of listening to an actor softly reading Instagram’s Terms of Service, which you could probably use a refresher on anyway. It’s kind of like a relaxing podcast to have on in the background while you work, too. There’s even a version for TikTok. No promise that your dreams won’t be weird after this, though.

…wait, you’ve never had an SEO audit done?

Carney’s signature, comprehensive report includes over 60 diagnostic checkpoints to generate insights on how to optimize, problem-solve, and future-proof your SEO strategy.

We’ll walk you through the nitty gritty and stick around for ongoing support, too.

La-Z-Boy is trying to rebrand the word lazy and take back the right to recline with this new campaign, “We The Lazy,” in combination with its AI-powered Decliner that cancels plans for you. Go ahead and put your feet up.