AI Graveyard 🪦
Death to Sora, and more.
The Daily Carnage
The savvy marketer's hub for industry news, insights, resources, and culture.
Issues
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Cheat Sheet
Connect GA4 to Google Sheets.
Marketer Mad Libs
Headline formulas that do numbers.
Still Reeling 🎞
Rules for Reels. Forreals.
Something’s Brewing ⛈️
Hint: It’s a better brainstorm.
Let’s Collab
GA4 and wacky brand partnerships.
The GA4 Consensus
Folks aren’t feeling it.
Setup for Success
GA4 configuration mistakes.
Let’s Bounce
Reverse-engineering bounce rate in GA4.
By All Measures
GA4 event types to know.
Insights
View AllMarketing5 MIN READ
Top Marketing Tools That Offer Nonprofit Discounts (2026)
Rich O'Donnell
Strategy4 MIN READ
Sharpen Your Core Skills: Listening, Remembering, and Note Taking
Rich O'Donnell
Uncategorized4 MIN READ
Dialogues: Kimberly Bailey, Head of Marketing at Alpaca
Shannon Sankey
Content2 MIN READ
Know Your Audience: Avian & Saurian Edition
Rich O'Donnell
Content3 MIN READ
Which comes first, the copy or the design?
Rich O'Donnell
Content4 MIN READ
How to Speak Like a Customer—Not Your CEO
Rich O'Donnell
Content4 MIN READ
The New Search Paradigm: How Marketers Can Prepare for SGE
Shannon Sankey
Content2 MIN READ
5 Tips for Marketers Who Hate Writing
Shannon Sankey
Strategy6 MIN READ
9 Proven Tactics for ECommerce Websites to Reduce Their Cart Abandonment Rates
Ian David
