Q For You
Be In The Know
- Instagram Moves to Stop People Sharing Feed Posts Within Stories
- In the Wake of the Trump Era, Facebook is Taking Key Steps to Evolve its Content Approach
- 10 Influencer Marketing Stats for 2021 [Infographic]
- Walmart links with The Trade Desk in extensive overhaul to ad business
5 pillars of a holistic marketing measurement plan
How many people know what you do? And if they have an idea of what you do, do they know how you do it? The world of digital marketing is shrouded in mystery for many outside its sphere. If you’ve seen The Social Dilemma, you probably weren’t surprised by what you saw, but it came as a shock to many.
The issue is privacy. While privacy for users ought to be upheld, how do we marketers adapt to changes that will render some of our existing strategies obsolete? Google helps to answer this question with 5 pillars of a holistic marketing measurement plan.
- Leverage the power of first-party data. Data is the new oil, and your business has its own reserve. Tap into that data! It’ll show you insights like which products and services new customers gravitate toward, or even which times of the year repeat customers make additional purchases. Knowing this will allow you to create promotions at the right time for the right products and services.
- Bring first-party data together with cross-platform tools. Having various sources of data and no method of connecting it all together is like keeping a bunch of tools without a toolbox: some are bound to be forgotten or lost, so it’s best to keep them all together. A cross-platform analytics tool will bring all your data into one place so you can actually get a clear picture of your business.
- Be transparent about data usage with your customers. Collecting user data is a sensitive issue for some. Rather than skirting around the topic with generic pop-ups filled with industry jargon, make an effort to communicate to your customers exactly what you’re collecting. Nobody wants to feel like they’re being spied on. 👀
- Fill measurement gaps with modeled data. New and evolving updates and regulations are limiting the ways digital marketers can reach their hands into the cookie jar. Yes, it’s more difficult to see the conversion path without following the trail of cookie crumbs, but there are ways to gain the visibility we desire. Conversion modeling is the answer. With machine learning, existing and historical data can be analyzed to accurately fill in the holes in our data.
Number 5 is merely a click away. Check it out!
Adobe Spark
There’s no shortage of design tools to create beautiful graphics, captivating web pages, and stunning video content. However, that might mean three different subscriptions and a scattered creation process. Reign it all in with the power and ease of Adobe Spark.
This killer Adobe tool brings you a clean and collaborative way to edit and optimize posts for social media, build custom web pages with a collection of high-quality images (or use your own), and take advantage of an intuitive video editor to hammer out quick videos with cinematic motion. Use all these tools for yourself or with your team across desktop and mobile.
Scalemail
Got your own killer newsletter you’re trying to grow? There’s nothing like word-of-mouth and personal recommendation.
That’s why we devoloped Scalemail. It’s a referral system designed specifically for email.
Scroll down to the bottom to see it at work.
(Learn more below.)
Watch
It Wasn’t Me
The biggest day in advertising is looming near. Whether you’re a die-hard football fan or you just enjoy delicious snacks and funny commercials, February 7 will deliver.
Cheetos brings us this Super Bowl ad full of accusations and the best or worst excuse you’ve ever heard. Just depends on who you ask. 🤷♀️ While it sure looks like Mila Kunis ate all Ashton Kutcher’s Cheetos, she masterfully employed the classic Shaggy strategy – “It wasn’t me.”
