Campbell’s partners with Banza for first gluten-free condensed chicken noodle soup.

Software buyers increasingly ask ChatGPT, Gemini, Perplexity, and Google AI Overviews for recos instead of clicking through search results.

So, we need to start thinking beyond blog posts and start creating video content designed to answer the questions buyers are already asking.

Why? Because AI tools love structured, educational content. YouTube videos come with titles, descriptions, chapters, and transcripts that AI systems can easily parse, summarize, and cite.

Recent analyses found that YouTube is cited far more frequently than other video platforms and appears in a significant share of AI-generated search results.

For B2B SaaS, marketers should focus on content that directly answers buyer questions, demos products, and explains concepts clearly. Highly specific tutorials and comparison videos are particularly effective because AI systems can pull relevant sections directly from transcripts and timestamps.

A few video formats worth prioritizing:

• Product comparison videos
• Step-by-step tutorials
• Feature walkthroughs
• “Best software for…” listicles
• Customer use cases and case studies
• FAQ videos

Check out more on this insight from Videodeck.

Speaking of AI visibility, Microsoft is making it a lot easier to measure with new updates to Bing Webmaster Tools.

Citation Share shows what percentage of all citations for a specific query belong to your site. It’s an observational metric, not a scorecard, but it provides a useful gauge of AI visibility over time.

Intents classify grounding queries into categories like research, comparison, planning, and informational searches, while Topics group related queries into broader themes.

Plus, Compare allows you to view changes across time periods, making it easier to spot trends, seasonality, or the impact of content updates on AI visibility.

Don’t miss the latest episode of The Daily Carnage Show, “Silent Spring: Is Rainbow Capitalism Dead?” Shannon breaks down the 2010s era of rainbow capitalism and pinkwashing, which both harmed and benefitted the community. Is it officially over?

Plus, which brands are still showing up for Pride Month when it’s politically complicated to do so?

🎙️ Plus, catch up on Season 2:

• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

👽 Weigh in on The Daily Carnage Subreddit:

The Daily Carnage Show Ep 2.10 Discussion: “After DEI rollbacks across the U.S. (and the 2023 Target incident), many brands have scaled back their financial and public support for LGBTQ+ initiatives inside and outside of their organizations.

Has your organization or brand pulled back support this year? Or are they holding steady when it’s politically complicated?

What kinds of conversations are you having with leadership and peers about marketing Pride Month in the 2020s? We’d love to know.”

🌟 Boost your brand visibility in ChatGPT & Gemini. Get featured in top media listicles with PRNEWS.IO and increase your chances of appearing in AI-generated answers.

Book a $99 Classified ad on-demand

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

ICYMI, there’s a parade happening in NYC today that’s kind of a BFD.

After waiting more than 50 years for an NBA championship, Knicks fans finally have something to celebrate.

Mother New York’s stunt campaign gives fans a medically approved excuse to skip work and join the fun.

Through a dedicated website, New Yorkers can generate personalized doctor’s notes diagnosing them with a case of “Knicks Fever” and recommending immediate attendance at the parade.

Mother even created a fictional medical expert who warns that symptoms include excessive smiling, difficulty focusing on non-basketball tasks, and an overwhelming urge to wear blue and orange.

Mars, 1950