📺 Meta wants to sell marketers their old TV strategy back.

🌯 Chipotle embraces its chronically online social strategy.

🤖 A new document challenges what we think about AI.

💻 Hackers target AI coding tool OpenCode, leaving users with charges.

🎤 Six questions to ask before hiring an event speaker.

💰 Menopause is becoming a lucrative consumer market.

AI can answer customer questions in seconds, route support tickets, and keep service available around the clock. Sounds great, until a frustrated customer gets stuck explaining the same problem to a chatbot for the fifth time.

The challenge is knowing which interactions benefit from automation and which ones need an actual person. A well-designed support experience should make both options work together.

Here’s how to find that balance:

• Automate the predictable. Use AI for FAQs, order updates, appointment scheduling, and other repetitive requests.
• Make escalation easy. Give customers a clear way to reach a human when the issue becomes complex, sensitive, or frustrating.
• Keep the context. When a conversation moves from bot to agent, transfer the customer’s history so they don’t have to start over.
• Be transparent. Let customers know when they’re interacting with AI instead of pretending the bot is a person.
• Support your agents. Use AI to surface relevant information, summarize conversations, and suggest helpful resources during live interactions.
• Watch for frustration. Pay attention to repeated questions, unresolved requests, and conversations that need multiple transfers.

A faster response isn’t necessarily a better one. Sometimes the smartest thing your chatbot can do is recognize when it’s time to bring someone else into the conversation.

Head to Social Media Explorer for more.

Weak, vague language shows up all over marketing copy, and your would-be customers aren’t impressed!

Check out the 25 most overused phrases with practical rewrites that show you what to do instead. Then try our You Sound Like Everyone Else copy grader to find ways to stand out.

Don’t miss the latest episode of The Daily Carnage Show, here’s what we’re covering:

🔒 Apple’s secret blocklist: How Safari’s restrictions work and which ad tech companies have been affected.

📉 The impact on advertisers and publishers: Why disruptions to ad delivery and audience signals could affect campaign performance, publisher revenue, and programmatic advertising.

📊 The measurement problem: Why winning an ad auction doesn’t always mean an ad actually appeared on a user’s screen.

⚖️ Privacy vs. platform power: What happens when the company controlling the browser also operates an advertising business?

🛠️ What marketers should do next: Audit your ad tech dependencies, verify campaign delivery, strengthen your first-party data strategy, and ask vendors about their contingency plans.

Apple’s approach raises a bigger question for the open web: How do we protect user privacy while maintaining the infrastructure that supports digital advertising?

🎙️ Plus, catch up on Season 2:

• AI Is Killing Entry-Level Marketing Jobs (12:55)
• Microdramas Are Taking Over Marketing (10:43)
• AI CEOs Want to Slow Down. The AI Race Won’t. (11:39)
• Reddit Is Changing SEO & AI Search (10:55)
• The Creator Economy Rules Gaming (43:53)
• Dark Patterns Are Becoming a Legal Problem for Meta (12:06)
• Dissecting the Brand Apology (11:35)
• Google Image Search is… Pinterest? (9:26)
• Sony & The Death of Physical Media (8:57)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

Even the Thing family has to deal with a broken boiler.

British Gas brings the furry, chaotic family back for a new campaign where a typical Monday morning goes downhill fast. Between breakfast preparations and kids running wild, everything comes to a halt when teenager Ash discovers there’s no hot water and lets out a scream.

While the rest of the family panics, Dad calmly books a British Gas engineer through the app. Crisis averted.

Even monsters have very human household problems.

The Daily Carnage reaches decision-makers at brands, agencies, SaaS companies, and startups who are actively researching solutions, evaluating vendors, and making purchasing decisions every day.

Now, we’re opening up a limited number of Friends of The Daily Carnage partnerships for brands that want to build a consistent presence with our audience, not just run a one-off ad.

Friends get discounted sponsorship inventory, priority booking, first access to unsold placements, bonus opportunities, and performance reviews throughout the year.

Partnership levels include dedicated newsletter features, premium placements, podcast pre-rolls, classified ads, social promotion, and more.

Past sponsors include Canva, HubSpot, Salesforce, Mailchimp, Marketing Brew, and dozens of other leading brands.

Interested in reaching marketers who actually click? Reach out to get started!

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