How to be the best on Google - Carney
The Daily Carnage

How to be the best on Google

plus – a smoking PSA, easy screen recording, and Catcher in the Rye.

Be in the Know

Crafting Content to Meet Google’s #1 Ranking Factor

It’s another SEO Monday.

Today, we’re talking about crafting content to meet the Google algo (what the cool kids are saying) ranking factor.

Google is all about your content being relevant to the reader. While there are a lot of other factors that go into ranking, it appears that Google is putting relevance at the forefront.

So, how do you craft content to satisfy the algorithm and your audience?

Listen up.

  • Speak to your reader by using their language: More often than not, we make decisions based on what we think our audience is searching for rather than letting research back it. Social listening is key here. Talk to your audience. Get in their heads. Once you have a strong handle on what your audience is all about, refine your audience personas.
  • Speak to your readers’ problems: Good content will provide a benefit for your audience. If you’re not solving or improving your readers’ problems, you’re on the wrong track. Solution: Let the following question guide your content; why should the reader care about this content?
  • Avoid Industry Jargon & Insider-Speak: “You never want your readers to feel awkward, confused, belittled, or stupid.” Your goal is to relate to your audience. If your content is over their head, good luck with that goal. There’s a time and place to nerd out over industry speak. When it comes to relating to your audience, try to put yourself in their shoes and how they’re approaching your content.

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Quit for Your Pets

Here’s your warning. You probably won’t like this ad, but that doesn’t mean you shouldn’t watch it.

This powerful PSA reminds folks in New Zealand to quit smoking for your pets sake.

“When you smoke around your pets, they’re twice as likely to get cancer. Your best mate will follow you anywhere. Lead them well.”

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