Are we connected on LinkedIn?

News

Be in the Know

If you want a quieter Uber ride, you gotta pay for it. This is all part of the new Uber Comfort tier.
Facebook is flashing money to YouTube stars in an attempt to lure them over to its platform.
HBO Max is coming to a TV (or device) near you in 2020. It’s bringing along exclusive rights to the popular 90s sitcom, ‘Friends.’
Stranger Things sets a Netflix record. Over 40m accounts have been watching the new season since its debut on July 4th.

Tactics

B2B and LinkedIn go together like peanut butter and jelly.

Here are some LinkedIn stats in case you don’t believe us.

LinkedIn currently has over 610 million members.
The network has 303 million active monthly users, 40% of which visit the site daily.
90 million senior-level influencers and 63 million decision makers use LinkedIn.

If you’re in the B2B space, it’s time to make LinkedIn a priority for your marketing and networking efforts.

Here are a few ways to promote your business on LinkedIn.

Link & Optimize Employee Profiles: Unlike Facebook Pages where employees can hide behind the brand, LinkedIn gets a little more personal. Users can see personal profiles that are connected to yours. Make sure your employees are connected to your company page in the experience section of their profile. Also, consider having employees include something in their bio that connects them to the company.
Create a Strong Company Page: Duh, right? You’d think, but when it comes to your company page description, strong keywords are often overlooked. Try to incorporate keywords describing what you offer and how you’re different. It’s all about being found.
Strike An 80/20 Balance of Self Promotion: You might think your business is cool, but people don’t want to be bombarded with non-stop information about it. Offer some value and then focus on ‘story-oriented, customer-oriented, or employee-oriented content that helps you distinguish what your brand is doing.’
Engage Intentionally: Transparency is winning these days. Who doesn’t want to work with real and authentic brands? Focus on creating content that will drum up conversation and engagement. Don’t force it.
Rack Up the Recommendations: People trust people. Recommendations serve as great social proof. Encourage your client-facing employees to reach out to peers, and past and current clients for some killer reviews. This not only makes your employees look good but you as well.

Tools