Q for You
No trivia today, but guess what?
(peep below for the answer)
Top Posts of the Week
- Pepsi’s non-alcoholic mixers, Neon Zebra, uses Billy Eichner in latest ad to tell us how to socialize again like humans
- We’ll take some of whatever this experiential ad is on for Netflix’s Sweet Tooth
- Ryan Reynolds keeps making marketing moves as his agency Maximum Effort Marketing is acquired by MNTN (you guys will click anything with Ryan Reynolds in it, good to know)
- Tiffany Yellow? Tiffany & Co. makes their April Fool’s color for realsies
What We Learned
Monday: AdWeek had a discussion about brands addressing social issues. Values are something many consumers consider when choosing a brand. But should brands get involved directly if they should get involved at all? The three main tips were:
- Start with leadership and listen to your people
- Keep up with culture and changes as often as possible
- Be prepared to stumble and have difficult conversations
Tuesday: Startups (and even some established companies) can struggle to decide on their marketing hires. Now, we’ve all seen it: the ridiculously overwhelmed marketing roles for ONE person. Yes, startups are going to need all the marketing help they can get, but TechCrunch can help focus your hiring efforts with 5 questions to consider first.
Wednesday: We’re not saying you gotta hop on every Tik Tok challenge, but if you aren’t paying attention, you could be missing out on amazing opportunities. Business 2 Community gave us Trends are Your Friends: Video Responses to Social Media Trends for tips on taking advantage of trends.
Thursday: If you aren’t tracking these KPI’s are you even marketing? There are several other KPIs you should track to identify which campaigns and tactics have the greatest impact. MediaTool gave a list of the top 10 to track (if you aren’t already).
Join the Conversation
Chelsea posted our favorite post of the week, “It’s the side by side for me. #SignMeUp 🥴😩😂”
Tyrone asked, “OK Carnies, if you do a lot of social all day, how do you keep from checking and looking after hours?”
Adam wrote, “Hey Fam! I need some help getting social media pages verified on Instagram. We have a couple fake accounts popping up and they need to be discredited ASAP. Anyone have any good experiences and can recommend anyone that can help verify IG pages?”
Elizabeth shared, “What’s the best worst stock image result you’ve gotten? I’ll go first: ‘woman summer hair’”
Scalemail Polls
Today’s goof aside, we love asking you questions. It’s a great way to engage with you, get to know what you guys like, or understand more about you.
Wanna do the same for your newsletter? Scalemail Polls is your nifty tool to do it. It’s easily integrated into your email or site, and you get to customize it any way you want.
Hit us up and we’ll tell you all about it.
It's Piña Colada Seazon
Ingredients
- 2 1/2 oz. rum
- 3 oz. pineapple juice
- 1 oz. coconut cream
- ice, ice, baby
Steps
- Combine rum with pineapple juice (you can sub in 3 ounces crushed or whole pineapple) and coconut cream in a blender.
- Blend on high with a cup or so of crushed ice, or 5 to 6 ice cubes.
- Pour into a tall glass. Garnish with whatever you’ve got. Cherry. Pineapple. Fruit. Leaves. Silly Straw.
Recipe from Esquire, Inspo from 3PM Cocktail
