💰 Meta commits to spending $600B on US projects by 2028.

🦃 This Thanksgiving, brands are scrambling to reach both the haves and the have-nots.

📍 Amazon Ads launches location-based Interactive ads for Prime Video.

🎙️ iHeartMedia and TikTok are collaborating on a new “TikTok Podcast Network.”

🛒 Snapchat shares data on grocery shopping trends.

What’s the Bye-Now Effect, you ask?

It’s a subtle psychological trigger that makes people more likely to buy when they see the word “bye.” Yeah, really.

Because “bye” and “buy” sound identical, the brain unconsciously connects them.

In one study, readers who saw “so long” said they’d pay $30 for a dinner-for-two package. Readers who saw “bye-bye” said they’d pay $45. That’s a 50% jump from just a tiny word swap.

When our brains are overloaded or distracted, we rely on shortcuts. So a word like “bye” quietly primes us to think about “buying,” even if we don’t realize it.

Here’s how to apply it:

• In branding: Use subtle primes in product names, like IT Cosmetics’ “Bye Bye” collection.
• In email subject lines: Hook readers before they even open, like Olive & June’s “Bye-bye, smudged polish.”
• On product pages: Pair “goodbye” messaging with UGC or testimonials, like Dove’s “Goodbye to damage” campaign.

Small word cues can lead to big conversions.

Static content is out. Interactive experiences are in—and Ceros is the creative platform helping marketers and designers lead the charge.

With Ceros, you can design, build, and publish content that earns attention—without touching a single line of code. Think immersive reports, scroll-stopping campaign pages, and product stories that actually make people want to click.

At the center of it all is Flex, the fastest, most flexible way to bring your content to life.

✨ Here’s why marketers love Flex:

• Total creative freedom: Start from a blank canvas, import existing designs, or remix premium templates. Your vision, your way.
• Performance that ranks: Best in class speed, SEO & AI discoverability built in
• No-code simplicity: Animate, add interactivity, and publish instantly. No devs, no tickets, no waiting.
• Martech-friendly: Integrates easily with your favorite tools, from HubSpot to GA4.
• Built for speed: Templates and pre-built sections help you go from an idea to a live experience in minutes.
• Responsive by default: Design once, publish everywhere. Ceros content automatically adapts to each device—no rebuilds required.

Because in a world drowning in visual sameness, interactive content isn’t just nice to have—it’s how brands stand out.

Ready to ditch the PDFs and build something people actually want to explore?

👉 Explore Ceros — and start creating content that moves people and metrics.

You say Q4, we say John Lewis holiday ad season. Tomato, tomato.

“Where Love Lives,” by Saatchi & Saatchi, is set to a reimagined version of Alison Limerick’s  “Labrinth” (1990), which brings together a father and son in a totally unexpected way.

There’s a bit of retro 90s darkness here to balance out the holiday sweetness, with a subtle reference to the final scene of A24’s Aftersun.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Danielle Blanchette, Digital Summit (2025)

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