Be in The Know
🏆 And so begins the Cannes Lions festival, where everyone will be talking AI.
💅 Speaking of… GRWM to go to Cannes Lions.
📷 This photographer entered his photo in an AI contest to prove humans still win.
🛋️ eBay has released a photo AI tool to generate product image backgrounds.
🗞️ Report: Americans don’t look to Instagram or TikTok for news headlines.
💡 Infographic: Is TikTok the new Google?
💳 Certain high-spending Google Ads users must transition to bank-based payment options by July 31.
👋 In response to Meta’s use of content for training AI, artists have fled to a new social app: Cara.
Should You Bid On Your Own Branded Terms?
👀 Sponsor this spot to share your content with our community.
Q: “Should I bid on my own branded terms? Why pay for the traffic I could get for free?”
A: If you have a budget for paid search advertising, you should absolutely bid on your own branded terms and pay for those clicks.
Here’s why:
- Sponsored listings take up space at the top of the SERP. A sponsored listing from one of your competitors has the potential to distract users from your organic listing below.
- You can’t bank on organic traffic. In an experiment by Portent, a client lost nearly 600 leads that organic listings did not acquire by pausing branded search campaigns.
Pause your branded search campaigns at your own risk. Take a look at the data from Portent.
Smash or Pass 👍/👎
Taboola
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You’ve probably seen native ads and didn’t even realize it at first. This is because native advertisements don’t look like “ads.” Instead, they are integrated into articles on websites such as The Weather Channel, ESPN, NBC News, Business Insider and more, all based on the user’s interest. They blend into the surrounding content environment, enriching the user experience rather than fighting it.
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Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Make Some Motherchunkin’ Change
It’s June, and many brands have pulled back on rainbow-washing and shelved social justice initiatives amid fear of backlash.
So, Ben & Jerry’s is taking the mic—and passing it around.
Their first ad campaign in nearly a decade is a bold CTA for nearly every flavor of justice. Created with DCX Growth Accelerator, “Make Some Motherchunkin’ Change!” is a celebration of the passion and creativity of activists working for collective change.
