Writing Headlines that Serve SEO, Social Media, & Website Visitors All Together
If you love to write, but writing effective headlines seems to evade you, you’re certainly not alone. Like every group project in college ever, it’s hard getting headlines for SEO, social media, and website visitors to work together all at once.
Luckily for us, the SEO wizard himself, Rand Fishkin, has served up a highly-digestible tutorial on how to create a headline that cater to multiple audiences and goals.
It starts with first understanding what each headline needs to accomplish. Naturally, keywords for SEO can be really boring on social media sites and perform poorly. But clickbait-style headlines popular on social media run the brand reputation of your website. Just to name a couple conflicts…
To help you through these issues, Rand’s made a step-by-step list of an effective headline writing process. Here’s just a snippet:
- Step 1: Determine who your primary audience is, your primary goals, and some prioritization of those channels.
- Step 2: For non-conflict elements, optimize for the most demanding channel.
- Step 3: Author the straightforward headline first.
- Step 4: Now write the social-friendly/click-likely version without other considerations.
- Step 5: Merge 3 & 4, and add in critical keywords.
Dive in for way more detail and an example that’ll make you realize, whoa…they can all work together.
These Candy Ads Are Anything But Sweet
If candy brands have one time to shine, Halloween is most definitely that time. And Mars candy went allllll in with their series of “bite-sized” horror films.
At first, we were like, “pfffft how scary can a candy commercial really be?” And then you watch it and get fully freaked out in your apartment…alone… and you’re like, “Oh….”
Mars and Fox teamed up with horror directors to make several chilling short films, which aired full-length on various Fox networks. Needless to say, the help of these directors (and a big budget) made these creations all the more creepy and compelling.
Watch ‘em all below, just maybe not alone.
“Believing that others have more talent than you is not going to get you anywhere.”