C L V as Easy as 1 2 3 - Carney
The Daily Carnage

C L V as Easy as 1 2 3

What are you interested in?

Hey folks, it’s poll time. Obviously, we’re a tad bit obsessed with email. And now, we’re curious if y’all share the same love….

What topic would you be interested in learning more about?

*|SURVEY: Building that Email List |*

*|SURVEY: Writing an Effective Subject Line |*

Be in the Know

The Definitive List of Marketing KPIs Every Team Should Track

What KPI’s should I give a dang about? Y’all we’re going to get so good at answering this Q, we’ll be able to describe the taste of it! Okay, not really… Data doesn’t have a taste, ya silly billies.

Databox went ahead and made our lives easier by telling us which KPI’s to track for a variety of instances. Their team polled tons of marketers just to be sure. Well, let’s get into it, folks.

First off, Key Performance Indicators measure the quantified progress towards important business objectives. Got that? Good, moving on…

B2B Marketing KPIs

Business to business marketing is a whole different animal, but it’s not rocket science. Focus on understanding key concepts like Customer Lifetime Value, Customer Acquisition Cost, and Lead Quality.

Jacob Landis-Eigsti says CLV is crucial since “You need to know the lifetime value of a customer, so you can decide how much you’re able to spend to acquire a customer….”

Other B2B KPIs: Organic click-through rate, Conversions by content, Visitor-to-lead conversion by source and 14 more.

Content Marketing KPIs

It’s easy to get caught up in vanity metrics because of how readily available those metrics are. Focus on measurements that allow you to see how your content works the bottom line?

Top Content KPIs: Time on page, Click-through-rate (CTR) of internal links, Scroll depth, Organic rankings, plus 15 others.

Email Marketing KPIs

Email marketing really has 3 main points of success: deliverability, open rates, and conversions. So ask yourself…

  1. Was your email delivered to its intended recipients?
  2. How many people opened it?
  3. Did people take your desired action?

Check out the suggested KPIs for SEO, social media, influencer marketing, brand marketing, and Product marketing.

Customer Lifetime Value

CLV or Customer Lifetime Value is a seriously important metric. But it does take some work to figure out. Not Sheldon Cooper level work, but still. In case you didn’t know before, here’s Hubspot with a break down of the CLV equation.

  1. Calculate average purchase value: Divide your company’s total revenue in a time period (usually one year) by the number of purchases over the course of that same time period.
  2. Calculate average purchase frequency rate: Divide the number of purchases by the number of unique customers who made purchases during that time period.
  3. Calculate customer value: Multiply the average purchase value by the average purchase frequency rate.
  4. Calculate average customer lifespan: Average the number of years a customer continues purchasing from your company.
  5. Calculate CLV: multiply customer value by the average customer lifespan.

What we're listening to🎧

Our UX/UI Designer, Ayla, is sharing one of her fav, non-work related podcasts with y’all, called Criminal. It’s a podcast all about crime stories of people who did wrong, been wronged, or got caught in the middle. Shake up your musical workday with a few riveting stories.

You see more when you don’t fly

It’s easy to miss the small details in life when you’re moving fast. And if life is about the journey, then why are we all trying to reach our destinations so soon?

Air travel can literally give you a bird’s eye view of the world beneath you, but check out the bird’s eye view in this Eurostar ad and tell me that you’ve ever seen so much during a flight.

Ads from the Past

1913, Lake of the Woods Milling Co.

“If they don’t give you a seat at the table, bring a folding chair.”

Shirley Chisholm


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