Be in The Know
- Google’s new Checkout Journey report can help you resolve checkout issues.
- The pitch for TikTok Shop has left advertisers with more questions than answers.
- Marketers are overlooking Gen X, according to a new report by Wavemaker.
- Nobody asked for this NFL x Toy Story crossover, but we’re getting it anyway.
Connect GA4 to Google Sheets
Did you know GA4 has an official (and free) add-on that allows you to transfer data from GA4 to Google Sheets? The GA4 Reports Builder extension lets you customize, collaborate, and visualize your data in a whole new way. Here’s how to get started:
- Install the add-on. Open your Google Sheets document, select Extensions > Add-Ons > Get add-ons, then search for and install “GA4 Reports Builder for Google Analytics.” Make sure to authorize access to Google Analytics.
- Configure the report. From the Google Sheets menu, select Extensions > “GA4 Reports Builder for Google Analytics” > Create New Report. Here, you’ll name the report; choose your GA4 account and property; and define the date range, metrics, and dimensions you want.
- Run the report. Finally, select Extensions > “GA4 Reports Builder for Google Analytics” > Run Report. Your imported data will populate into a new tab. Now, you can experiment with visualization options, like charts, graphs, and pivot tables.
Check out Loves Data for more info on this handy trick.
Smash or Pass
NotesNudge
If you’re a manager or a content creator or simply a student of life, you might like the NotesNudge app. It connects to your note-taking apps and serves you an excerpt of your own writing every day via a delivery method of your choosing. It’s like a quote-a-day, except instead of sayings from old poets, you get a “fresh conversation with your past self.” It’s pretty cool to see how old insights transform with new context.
Watch
A Beautiful Thing
It’s not corn! But it’s Corn Kid of the viral video fame, back to support Green Giant’s first national ad campaign in 7 years. Not gonna lie, those Dino Veggie Tots are looking pretty good.
