Be in the Know
- Winner winner, turkey dinner! See the 2021 Indigo Design Award winners
- Home Depot’s new holiday spot asks Alaska store associates about their top-secret customer, Santa
- Lush cosmetics will be deactivating their social media profiles for the sake of mental health
- Shopping on live streams has come to Twitter and they are starting the feature with Walmart
Monday's News
(We made a goof 🥴 Here are yesterday’s headlines)
- Love ranch? Hidden Valley Ranch released a RanchNog kit for dressing-flavored eggnog…
- Check out the Carhartt x Chipotle clothing collection that is hoping to support the U.S. farming industry
- Bacardi released a new holiday campaign called “Winter Summerland,” in case you didn’t miss warm weather enough 🥲
- Nike launched their NIKELAND on Roblox
Thinking Of A Logo Redesign? This Is How To Do It
Your logo is a big part of your brand’s identity and well, branding. While it’s not the full picture, your logo is one of the first impressions and chance at storytelling visually. But when is it time to revisit your logo’s design? And that’s a pretty big leap to take…how do you go about it?
It might be time for a redesign when…
- Your business services have grown or evolved.
- You want to target new audiences
- You have a dated design.
Now, if you have a well-established brand, you don’t want to lose that identity and brand equity of your existing logo. Logo design is delicate business for something so bold.
Things to consider for your logo redesign:
- Gauge your audience’s attachment first. Like we said, your existing identity might already be doing the most. If it ain’t broke, don’t fix it, but make sure you do have the audience attachment needed to keep a logo as is.
- Redesign or refresh? Make sure you know what elements of your existing logo are essential to your brand. You don’t have to change everything, maybe you just need to refine them (think of all the “ironed out” logos of the 2000s that simply updated their text treatments).
- Market TF out of it. If you are making a major change to part of your brand, make it known! Explain the design, get it transitioned into your marketing, and celebrate it. Obviously, if the changes are subtle you shouldn’t promote your logo the same way. BUT we can’t stress enough that you need to communicate it internally and update your branded assets.
Logo.com, a logo generator and design inspiration resource, has the full scoop of examples (and mistakes) in their blog post.
Q for You
Chili Piper: Fix Your Funnel Cracks
Are you letting leads slip through the cracks? Chili Piper aims to fix your funnel with their advanced lead routing and scheduling software for B2B revenue teams. Its products help marketing teams convert more leads into attended meetings, sales teams book more demos faster, and customer success teams delight their customers.
Chili Piper products can help you:
- Convert inbound leads to double inbound conversion rates
- Eliminate manual lead routing
- Streamline your meeting process –– instantly.
Join companies like Twilio, Forrester, Spotify, and Gong by booking a demo to see the power of Chili Piper in action!
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Watch
Nap time is OVER
The Celestial Seasonings Sleepytime Tea bear has woken up from his 50-year hibernation! The brand opted for an animated little song running through some of the things he’s missed out on, the big one being smartphones. Celestial’s Instagram is going to keep pushing out the rest of his Gen-Z and Millenial trend discoveries.
“A logo is the period at the end of the sentence, not the sentence… It’s identification, not communication.”
Sagi Haviv
