Deus X Machina - Carney
The Daily Carnage

Deus X Machina

Elon killed the bird.

Be in The Know

Boost Your Ad Recall on Pinterest

According to new research by Pinterest and System1, emotional digital ads drive brand lift and recall. Consider these tips following tips to develop ads that are more likely to engage audiences on Pinterest:

  • Brand Early. According to the report, most digital ads are viewed for < 2 seconds. Well-branded assets performed better overall.
  • Appeal to the Right Brain. Assets that featured a clear sense of place and characters resulted in a 90% increase in brand favorability on average.
  • Use Culture Moments. Reference holidays, events, and other shared cultural moments to tap into memory structures and increase emotional intensity and brand action intent.
  • Leverage Fluent Devices. These are recurring characters and scenarios that promote quick brand recognition, which is effective for lower-attention channels.
  • Tell a Good Story. No matter the Pin format, opt for a visually compelling design with good lighting, high-resolution, and stylized text to engage users.

Check out more research-based insights from MarketingTech.

Smash or Pass

Sperry and Natural Light are collaborating to upcycle used boat shoes into novelty drink holders. What do you think?

Sperry x Natural Light

Short on bandwidth? No, the website kind. Check out — it’s a super-fast image optimizer that compresses your images for better load times, saving you storage. Plans start at five bucks.

Update Your Footer

You can update your footer with the new “X” logo, or you can kill two birds with one stone and tap Carney for a full site refresh.

Cracker Jill

Cracker Jill

Cracker Jack has assembled a team of 9 “Cracker Jills,” who are young women redefining what it means to play a sport and changing the game for everyone. Take me out to that ball game, ya’ll.

Ads from the Past

Pocono Gardens Lodge, 1960

Pocono Gardens Lodge, 1960


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts