Be in the Know
What You Need to Know About Indexing
Before you go all-in on optimizing your website, you need to understand how search engines work.
We’re here to help folks.
Where it all starts: Indexing
Indexing in its simplest form means that your content is added to the Google stratosphere.
When you create a new page for your website, there are a few ways to index it. Let’s talk about ’em.
- Do nothing: Yes, you read that correctly. Google will eventually send its crawl bots your way and index your site. If you’re anything like us though, you don’t want to wait on Google. Well played.
- XML Sitemaps: An XML sitemap gives search engines a list of the pages on your site. You can submit a sitemap through Search Console or a number of other programs. XML sitemaps are highly encouraged, but it won’t necessarily expedite the indexing process.
- Request indexing: Head over to Google Search Console and click the ‘URL inspection’ link. Enter your domain and click ‘request indexing.’ If your page is already indexed, Search Console will let you know.
- Host your content on Google: Keep this one on your radar. According to SEJ, “We’re seeing the ability to give Google direct access to our content via XML feeds, APIs, etc. and unplug our content from our design. Firebase, Google’s mobile app platform, gives Google direct access to the app content, bypassing any need to figure out how to crawl it. While we aren’t quite where we need to be in our technologies to stress too much about this side of things, just know it is coming.”
- Don’t forget about Bing: Believe it or not, folks still use Bing. Sign up for a Webmaster Tools account through Bing (it’s free) and submit your URL’s.
Get your index on folks.
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