Be in the Know
- Certified daddy Ryan Reynolds made a Father’s Day cocktail recipe with his brand Aviation Gin, and it’s called “the Vasectomy”
- Chicken Papi: The plant-based chicken backed by Drake, Daring Foods, is hitting the health food market
- Netflix is now introducing merch sales with Netflix.shop
- Twitch has expanded its Marketing Partner Program to Chipotle and Ally Bank as more brands utilize the streaming platform
4 Tips To Help Marketers Battle Against Consumers’ Digital Fatigue
Between social media detoxes, blue-light eye strain, and constantly being served ads, consumers can get pretty sick of the digital world. We all get digital fatigue nowadays (the world virtual event might even make you groan at this point). But what can we do as marketers to combat this in an audience?
CMS Wire has some tips to shape up your marketing strategy to reach people who are glued to their screens, but don’t want to be.
Make it Personal: The golden rule for most marketing strategies is to personalize it for your user to make it more engaging and customized. There are a lot of ways to do this right, but a great way to start is to break your audience into segments to communicate in specific ways.
Make it Interactive: There are so many new ways to create interactive, interesting content today. AR, VR, 3D worlds, interactive quizzes, are to name a few. It’s easier said than done, but quality over quantity is your best bet here. Creating too many interactive pieces is just going to continue digital fatigue in your users.
Make it Human-Centric: It seems like an obvious one, but brands still forget it. Think of all the ways your users could use more direct engagement in your content and see where you can utilize conversational tactics.
Check out the CMS Wire article for the last tip for staying connected to your users and helping battle their digital fatigue.
Q for You
Pun Generator
Father’s Day is around the corner. That means dad jokes, puns, and sarcasm are here more than ever. Pun Generator can help you with on-the-fly turns of phrases that can be cheesy or clever for your copywriting needs. Maybe you need a corny subject line, maybe you just need to brush up on your dad humor. Either way, it’s an instant tool and free to use!
ScaleMail
Starting a new list or trying to organically grow your email list takes more time than you may think. Of course you can turn to paid media, but why not spice up the experience?
That’s why we developed Scalemail, it’s a referral system that’s turned our best subscribers into influencers.
Have the same goal as us? Then reach out today about a demo!
Watch
Fur babies for life
If you have pets, you can relate to wanting to give them the best life. Whether that’s in the form of treats, serenades, walks, playtime, or commissioned portraits, you will do anything to show them your love. How many of you have an Instagram devoted to your babies? Be honest.
Petsmart makes this adorable ad all about the dedication to our pets while also showing that they have any pet service you might need.
“Never stop testing, and your advertising will never stop improving.”
David Ogilvy (everyone’s favorite Ad Daddy)
