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🏀 Nike found the perfect way to celebrate New York Liberty’s WNBA title.

✈️ Meet Emma, Germany’s new AI travel influencer.

🫥 Who is @digital_chadvertising, the ad industry’s self-appointed memelord?

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The best advertising emulates the platform on which it appears.

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Study your audience’s tastes.

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Mimic the content on the medium.

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Check out the full post at Motion.

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Let’s get it on the calendar.

E.l.f. Beauty’s latest purpose-driven stunt leverages their authority on dupe culture.

“Dupe That!” invites other companies to join the “unicorn parade” by prioritizing making a positive impact. The effort highlights the brand’s fiscal year 2024 Impact Report, which details their affordable pricing and donation of 2% of previous-year profits to drive change.

The digital campaign also includes a two-page spread in The New York Times and a spot on the E-Panel wall in The World Trade Center retail complex in New York.

This follow’s e.l.f.’s “So Many Dicks” campaign earlier this year, which touted the brand’s status as the only U.S. publicly traded company to have a corporate board of directors that is 78% women and 44% diverse.