Be in the Know
Email is Not Dead
We made a t-shirt a couple of years ago. It read, “EMAIL IS NOT DEAD.”
Well, we’re sticking to that phrase and so are the folks at DigitalMarketer.
Today is all about those stats. We’ll bet if you’re not using email marketing now, you’ll be using it by the time you finish this email. 🤝
Stat #1: Almost 300 billion emails will be sent and received in 2019. Why it matters? People are opening and responding to emails. A lot of people.
Stat #2: According to EmailMonday, Email has an average ROI of $38 for each $1 spent. Why it matters? Email wins out over the average cost-per-click of Facebook, which is $1.72. This is obviously industry/product specific.
Stat #3: Emails reach 85% of the people they’re sent to. Why it matters? Who wouldn’t want to reach over 85% of their audience? Your goal is to get that potential 85% of reach to actually open your email.
Stat #4: Welcome and thank you emails with a link to download something have an 88.7% open rate and a 35.07% click-through rate. Why it matters? It’s all about the upsell. Consider adding a promotional discount, bundle offer or some other type of upsell. Take advantage of that 88% open rate.
Stat #5: Almost 60% of people check their email before checking anything else. Why it matters? People care about email. Give them something valuable to start the day and you’ll win.
Stat #6: Sending 3 abandoned cart emails results in 69% more orders versus sending a single email. Why it matters? We all know that it takes multiple touchpoints to close a deal. The same logic applies to e-commerce. Don’t be afraid to send it.
Stat #7: Email is 40 times more effective at acquiring new customers over Facebook or Twitter. Why it matters? Email allows for a different experience than Facebook and Twitter. It’s more personal.
We just threw a lot at you there. If you want to check out a few more stats, smash that button below.
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