Be in The Know
š«„ Bluesky goes dark in Mississippi over age verification law.
𤦠The Cracker Barrel logo controversy, explained.
š¾ Serena Williams goes public with GLP-1 use in new campaign.
š Instagram adds retention metrics for Reels.
š Hertz is selling used cars on Amazon.
š LEGO Ideas chocolate factory channels the creative spirit of Willy Wonka.
𤪠Ikeaās most Ikea product ever? This meatball plate.
Emotional Ads or Informative Ads?
Data shows that emotional ads increase sales for high-price, high-quality products, while informational ads are more effective for low-price, lower-quality products.
The logic is straightforward:
- For low-priced or lower-quality items, consumers often have doubts. Informational ads that clarify features, value, or reliability help reduce uncertainty and drive sales.
- For high-priced, high-quality items, buyers assume a certain level of performance. So, emotional storytelling creates desire, strengthens brand attachment, and justifies that premium pricing.
- Emotional ads also tend to generate more buzz and online searches, even for lower-priced products, making them ideal for awareness campaigns.
Bottom line? If youāre selling affordable products, highlight what they do. If youāre selling premium ones, highlight how they make people feel.
Q for You
Roll call, Mississippi Bluesky users.
Kuse

Kuse is a next-gen workspace for visual thinkers.
Itās got an infinite, canvas-based UI with multi-model AI for ideas, research, and creative exploration.
Generate, analyze, and compare text, images, and files all in one spot without constant context switching.
Kuse even integrates professional databases and APIs for deeper insights. Also, itās very kute.
Sponsorships
āThe Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.āĀ ā Danielle Blanchette, Digital Summit (2025)
Get your content in an issue of The Daily Carnage.
Book a $99 Classified adĀ instantly, or ask us about ourĀ custom sponsorship packagesĀ tailored to your campaign objective.
Perks of Being a Computer

DeāLonghiās high-end coffee machines are technically computers.
Well, they do process data, store information, give outputs, and run programs. They also happen to brew coffee.
Since U.S. law exempts ācomputersā from certain tariffs, LOLA MullenLowe agency rebranded the coffee machines as computers.
They took bitter tariffs and turned them into a whole latte brand flavor (sorry).
Ads from the Past

Buick, 1988



