Be in The Know
- TikTok is testing 15-minute videos.
- Ba-da-ba-ba-ba… it’s been 20 years of lovin’ the McDonald’s jingle.
- Jonathan Van Ness is the voice of Zulily’s new Slay Button ($16.99).
- Speaking of experiential marketing, check out the pop-up Pepsi 125 Diner in NYC.
4 Unconventional Marketing Tactics
If you want to make a splash, consider these alternative marketing strategies:
Ambush Marketing: This tactic involves taking advantage of a relevant event to surprise the target audience with a marketing stunt, but it carries risks of offending event organizers if not executed correctly.
Undercover Marketing: This tactic aims to subtly engage potential customers without their awareness, often through product placements or the use of undercover agents.
Ambient Marketing: This tactic uses creative and visually striking placements of brand messages or logos in public spaces, often requiring consideration of local regulations.
Experiential Marketing: This tactic encourages active public participation in interactive activities outside their comfort zone to create memorable and engaging brand experiences, with a focus on obtaining necessary permissions.
Check out Entrepreneur for more.
Q for You
Trust & Safety Tycoon
Take a break and play a constructive little browser game in which you’ll make tough calls and navigate policy dilemmas as the manager of a trust and safety team at a social media startup. It’s like Zoo Tycoon except you might actually be able to pick up skills applicable to your day job.
Watch
Soy Yo
Dove has partnered with Colombian electro-tropical group Bomba Estèreo for this self-love spot to encourage women to style their hair without societal pressure, featuring a remix of the band’s song “Soy Yo” (“I Am Me”).
