Be in The Know
🚼 1 in 3 mothers leave adland within two years of having a child, according to The Motherload Report.
🤨 Marketers are not won over by new AI-powered search tools.
😛 How GoGo squeeZ Is widening its target audience beyond toddlers.
👻 Spooked! Halloween shoppers are spending less.
👀 Threads will now show others when you’re online on the platform.
💡 YouTube is updating channel membership badges, paid product placement options, and more.
👝 High-quality imitations of luxury products are actually cool now.
📧 What Gmail did to email.
⚡ Infographic: The speed at which new technologies go mainstream.
The Problem with Image-Only Emails
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Image-only emails are pretty.
That is, pretty bad for your subscribers, your email program, and your brand.
Here’s why:
- People won’t see them. Many email clients, like Gmail and Outlook, block images by default if they detect an imbalance in image-to-text ratio. Users may also intentionally block images. This can leave subscribers with incomplete or confusing messages, reducing engagement and making a poor first impression.
- They’re not mobile-friendly. Most email viewers use mobile devices, and image-only emails designed for desktop can be difficult to read and navigate on mobile. This leads to a loss of engagement and conversions, as mobile users struggle to interact with your content.
- They’re not accessible. Image-only emails are inaccessible to people using screen readers, and ignoring accessibility can violate laws like the Americans with Disabilities Act. People with visual impairments, physical limitations, or those who use assistive devices may find it impossible to interact with your emails, harming both user experience and brand perception.
Find out how to balance beauty and usability at MarTech.
Q for You
Tools
Ghostedd
👀 Sponsor this spot to share your product or service with our community.
Been there.
Ghostedd is a place to publicly shame companies for brutally ghosting you during your job search.
The platform is in its infancy, but we love the concept of holding recruiters and companies accountable when they ignore your follow-ups after several intensive stages of the interview process.
Hope you don’t need it, but just in case.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
The Retail Graveyard
In a new animated spot, Fiverr shares the scariest story of all:
The Curse of The Commercial Property where retailer after doomed retailer comes to die each season.
But who can save you from the Retail Reaper? A freelancer, of course.
Fiverr worked with True Twins, a studio of independent creatives, to create this delightfully original short film, positioning the brand as a powerful tool for connecting struggling businesses with freelance labor.
