Be in The Know
💡 Meta expands ad placement controls and blocklists.
🎺 Brands get a front-row seat to Saturday Night Live for its 50-year anniversary.
👙 How The White Lotus is using brand partnerships to expand beyond its HBO fanbase.
👀 TikTok returns on Apple, Google US app stores as Trump delays ban.
💬 OpenAI tries to uncensor ChatGPT.
▶️ Spotify’s video podcast consumption is up more than 20% since its Partner Program launch.
🖌️ This company got a copyright for an image made entirely with AI.
🧴 Cetaphil’s smooth approach to engaging with Gen Z.
⭐ Infographic: Six essential ingredients of winning ads.
Performance Max FAQs
👀 Sponsor this spot to share your content with our community.
Google has shared answers to the most frequently asked questions about its AI-powered Performance Max campaign type.
Here are some highlights:
- Why doesn’t Performance Max offer channel-level reporting? Performance Max optimizes bids across channels for cost-efficient, high-ROI conversions through marginal ROI optimization. Use asset group reporting, search terms insights, and audience insights to understand your results.
- How can I make sure I’m getting high-quality leads from Performance Max? Improve conversion measurement with enhanced conversions for leads, use value-based bidding for higher-quality leads, activate first-party data with Customer Match, and optimize lead forms with validation measures to drive better results.
- What can I do to stop Performance Max from serving on my branded queries? Use account-level negative keywords to block them across all campaigns or campaign-level brand exclusions to exclude your own and competitors’ branded queries.
- Can I use assets created using generative AI outside of my Performance Max campaign and Google Ads? Yes! Performance Max generates unique images for you, and all AI-generated images are invisibly watermarked with SynthID and include metadata for transparency.
- Is Performance Max just remarketing to existing customers? Performance Max helps maximize sales and revenue, and to prioritize new customers, use the new customer acquisition goal with value-based bidding and brand exclusions to refine targeting.
- Is Performance Max brand-safe? Use brand suitability controls, including content suitability settings, placement exclusions (now covering Search Partner sites), and account-level negative keywords to align ads with your brand safety requirements.
- What’s the ideal campaign structure for Performance Max campaigns? Consolidate campaigns to give Google AI more data for better predictions, creating separate Performance Max campaigns only when goals, budgets, or ROAS/CPA targets differ, and use asset groups for segmentation instead.
Check out Google’s post for additional FAQs and details.
Smash or Pass 👍/👎
Tools
Anybox
👀 Sponsor this spot to share your product or service with our community.
Bookmark managers are like mattresses. It takes a lot of experimenting to find your Goldilocks fit.
That’s why we’re always sharing our latest finds with you. You’re welcome.
Anywho, Anybox might just be the ultimate bookmark manager for Apple devices. Unlike cluttered browser bookmark systems, it offers fast offline search, nested tags, and smart lists.
Save bookmarks with Quick Save, migrate from browsers in two clicks, and access them across iPhone, iPad, and Mac.
Plus, with iCloud sync and privacy-first design, your data stays secure.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Campaign
Real Gains
Elmo has recuperated from all of our trauma dumping and returned to remind us to be a little softer on ourselves.
In the warmly lit and fuzzy feelin’ “Soft Wins” spot, created by Flower Shop for the release of On’s Cloudsurfer 2 running shoes, Elmo repositions running as a joyful practice of self-love, growth, and community.
“When thinking about who could embody the spirit of softness, Elmo and his kindness and compassion—not to mention his soft, red fur—immediately came to mind,” said Alex Griffin, On’s chief marketing officer.
