Be in The Know
- Amazon has introduced AI image generation to spice up your ads.
- Airheads is killing it with this AI-powered film festival to engage fans for Halloween.
- Google’s AR beauty tools now include hair color and foundation, which brands can use to promote products.
- Threads is close to hitting 100 million monthly users.
New Survey Forecasts Consumer Holiday Spending
Decking the halls and overhauling the strategic decks? Here are the key takeaways from the 2023 Deloitte Holiday Retail Survey:
- Holiday spending is making a spirited comeback, with consumers planning to splurge an average of $1,652, exceeding pre-pandemic figures for the first time, despite inflation concerns, presenting opportunities for retailers as consumer confidence bounces back.
- Consumers are in the mood to make the holidays fun again, driven by increased participation, price expectations, and higher spending from certain income groups. Consequently, retailers can cater to this interest with non-gift items like holiday decorations and furnishings.
- As consumers brace for higher prices, they’re adjusting by buying fewer gifts, increasing their spending on gift cards, and capitalizing on promotional events, making it crucial for retailers to seize opportunities during these promotional periods—especially because consumers plan to condense their holiday shopping to 5.8 weeks this year.
Check out the full report at Deloitte.
Q for You
Sendible
In the market for a social media management tool? Sendible’s a good option whether you’re wearing all the hats or collaborating across teams. Import and schedule content in bulk batches, interact directly from your dashboard’s centralized inbox, use the built-in image editor, and get automated reports. The no-contract, flexible billing cycles and budget pricing options make this one stand out.
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Capri Sun, fresh off a new recipe with 40% less sugar, is celebrating the epic moments that define childhood, like the first time you and your friends bike into the woods without chaperones and discover a family of sasquatches. Or something like that.
