Be in The Know
🍩 Krispy Kreme donuts are coming to McDonald’s. Lovin’ it or no?
📜 Brands are starting to add AI restrictions to contracts.
☕ Thirty years later, Keurig has introduced plastic-free pods.
⬇️ Infographic: These factors are affecting your Google Ad positioning.
Google Search Operators to Know
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Ahrefs has compiled a list of Google search operators: those that work, those that yield unreliable results, and those that Google has deprecated. Do you know these reliable search operators?
| Search operator | What it does | Example |
|---|---|---|
| “ ” | Search for results that mention a word or phrase. | “steve jobs” |
| – | Search for results that don’t mention a word or phrase. | jobs -apple |
| * | Wildcard matching any word or phrase. | steve * apple |
| ( ) | Group multiple searches. | (ipad OR iphone) apple |
| cache: | Find the most recent cache of a webpage. | cache:apple.com |
| filetype: | Search for particular types of files (e.g., PDF). | apple filetype:pdf |
| OR | Search for results related to X or Y. | jobs OR gates |
| | | Same as OR: | jobs | gates |
| site: | Search for results from a particular website. | site:apple.com |
| related: | Search for sites related to a given domain. | related:apple.com |
| before: | Search for results from before a particular date. | apple before:2007-06-29 |
| after: | Search for results from after a particular date. | apple after:2007-06-29 |
Check out the complete guide at Ahrefs.
Q for You
Has your brand (or a brand you partner with) included AI restrictions in contracts?
Supercal
Sponsor this spot to share your tool or resource with our community.
Calendar apps fill free slots in your day, which can result in a staccato workflow (9 a.m. meeting, 10:30 a.m. meeting, noon meeting, and so on).
Supercal batches your availability into “preferred slots,” so you have a chance to enter flow, “deep work,” intense focus, or whatever you want to call it. That magic two hour jam session we chase all week.
ICYMI
- On the Carney blog: “Which comes first, the copy or the design?” We propose a new mental model to better understand collaboration.
- Carney’s Creative Director shared a very important distinction between marketing for funnel cakes… and a marketing funnel cake.
- The feedback from our 2024 Marketing Trends Report has been stellar. Thanks for reading and sharing!
- We have cool new Threads. 👖 But seriously, follow us on Threads.
Corpse Paint 🖤
You know what? We love the (sold out) e.l.f. Cosmetics x Liquid Death collab.
This sketch-comedy spot encourages you to “murder your eyes, lips, and face” with 5 new totally goth makeup products that come packaged in an adorable coffin.
It’s not a phase, Mom!
Ads from the Past
The Potato Board (lol), 1985
