Increase your open rate with these tips

Be in the Know

• Snap is improving and Wall Street likes it. The company is up to 203m daily active users.
• How about a ‘Tall Pike Place’ delivered to your door? Starbucks is ramping up its delivery service via Uber Eats.
• DoorDash promises to change controversial tipping policy after public outcry.
• HipCamp, the popular booking site for camping and glamping raises $25m and a $125m valuation.

6 Ways to Boost Your Open Rate

How do you measure success with your email newsletter?

We’re gonna go out on a limb here and say ‘open rate’ and ‘click-through’ top the list.

Before we dive into tactics on achieving a stronger open and click-through rate, it’s important to know where you stand as it relates to your industry.

You can find a very detailed benchmark report courtesy of Sign-Up.To here. Again, very detailed. 

Now that you know where you stand and what your goals are, let’s dive into the tips.

1. Give a personality to the “from” field: Your “from” field will depend on your industry. If you’re a well-known brand (ie: Nike), go with the brand name. If you’re a B2B or SaaS company, consider sending from your community manager or CEO in order for your audience to make a deeper connection. Whatever you do, don’t send “from” [email protected]. Not cool. Just not cool.
2. Segment your dang list: Look, we get it. It’s a lot easier to hit the send all button, but your open rate will thank you for segmenting your list. Some audience segments include: stage in funnel, last email opened, specific clicks, etc.
3. Pay close attention to your subject line: Your subject line is important. Very important. It’s all about piquing enough interest for an open. Check out our tool feature below for some subject line assistance.
4. Make sure they want your email: Don’t confuse list size with success. Consider using a double opt-in and a strong welcome message ensuring they want to be on the list.
5. Be consistent with your sends: Here’s a simple one. Determine your send time and frequency based on data and stick to it. For us, it’s every weekday at 7am (EST).
6. Re-engage your subscribers: Email fatigue is real. Keep your newsletter relevant and clean your list regularly.

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Better Subject Lines

• No capitalization detected – 3 pts
• First letter not capitalized – 9 pts
• Does not contain a sense of urgency – 15 pts
• Contains 4 words or less – 2 pts

That’s the advice SubjectLine.com will spit out when you drop in your proposed subject line. It’s free. It’s simple.

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Well played Kelly Services, well played.

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