News
Be in the Know
- Snap is improving and Wall Street likes it. The company is up to 203m daily active users.
- How about a ‘Tall Pike Place’ delivered to your door? Starbucks is ramping up its delivery service via Uber Eats.
- DoorDash promises to change controversial tipping policy after public outcry.
- HipCamp, the popular booking site for camping and glamping raises $25m and a $125m valuation.
Tactics
6 Ways to Boost Your Open Rate
How do you measure success with your email newsletter?
We’re gonna go out on a limb here and say ‘open rate’ and ‘click-through’ top the list.
Before we dive into tactics on achieving a stronger open and click-through rate, it’s important to know where you stand as it relates to your industry.
You can find a very detailed benchmark report courtesy of Sign-Up.To here. Again, very detailed.
Now that you know where you stand and what your goals are, let’s dive into the tips.
- Give a personality to the “from” field: Your “from” field will depend on your industry. If you’re a well-known brand (ie: Nike), go with the brand name. If you’re a B2B or SaaS company, consider sending from your community manager or CEO in order for your audience to make a deeper connection. Whatever you do, don’t send “from” no-reply@brandname.com. Not cool. Just not cool.
- Segment your dang list: Look, we get it. It’s a lot easier to hit the send all button, but your open rate will thank you for segmenting your list. Some audience segments include: stage in funnel, last email opened, specific clicks, etc.
- Pay close attention to your subject line: Your subject line is important. Very important. It’s all about piquing enough interest for an open. Check out our tool feature below for some subject line assistance.
- Make sure they want your email: Don’t confuse list size with success. Consider using a double opt-in and a strong welcome message ensuring they want to be on the list.
- Be consistent with your sends: Here’s a simple one. Determine your send time and frequency based on data and stick to it. For us, it’s every weekday at 7am (EST).
- Re-engage your subscribers: Email fatigue is real. Keep your newsletter relevant and clean your list regularly.
Need help with
your email
strategy?
Tools
Better Subject Lines
- No capitalization detected – 3 pts
- First letter not capitalized – 9 pts
- Does not contain a sense of urgency – 15 pts
- Contains 4 words or less – 2 pts
That’s the advice SubjectLine.com will spit out when you drop in your proposed subject line. It’s free. It’s simple.
