It's all about the right message

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Be in the Know

Cleared for landing. Uber Air picks Melbourne, Australia for its launch city.
Dropbox is switching gears. The file-sharing service is re-launching as a collaboration workspace.
Big brother is watching. In this case, it’s Facebook and they’ll pay you to let them track your mobile activity.
T-Mobile and Sprint merger? Not so fast. Over 10 state attorney generals are attempting to shut down the $26.5b deal.

Tactics

Write Better Instagram Captions

What’s in a caption?

Apparently a lot, according to Instagram.

If you remember back in January, IG dropped some knowledge on how the algorithm works.

Here’s what they said:

“What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc. We never hide posts from people you’re following – if you keep scrolling, you will see them all. Again, your feed is personalized to you and evolves over time based on how you use Instagram.”

So, how do you continue to show up higher in the feed?

Strong(er) captions.

Here are a few tips:

Caption length: Instagram gives you 2,200 characters and up to 30 hashtags to use per post. If you can provide 2,200 characters worth of value, do it. A good rule of thumb though is always quality over quantity.
Front load your caption: Users only see the first two lines of text when scrolling. It’s crucial to lead with the hook of your caption in order to get a click to read ‘more.’
Include a call to action or question: What do you want your followers to do? Ask that simple question before each post. Whether it’s a click to the link in your bio, a re-share, or a like, your goal is to encourage engagement on every post.
Draft your posts elsewhere: Consider opening up ‘Notes’ or ‘Google Docs’ to draft your Instagram posts. It will allow for more distraction-free writing.
Don’t be a robot: Write your captions like you’re talking to your friends. Instagram is meant to be conversational, so try to be as natural as possible.

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Tools

The Right Message

Today’s tool is 🔥

Most websites today pitch the same content and offers to everyone. RightMessage flips the script by segmenting your visitors and displaying the right offer at the right time to the right person.

Check it out below.

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