Be in the Know
- Philips is running a “Movember” campaign to encourage awareness and conversation about men’s health
- We’re all sick of hearing about Meta (previously Facebook), but Meta released their first brand campaign and it’s cool
- Your favorite snacks might be getting more expensive: Mondelez (the owners of Oreo, Triscuits, and many more) says they are raising prices in 2022
- Uh oh, Ikea is also saying prices are likely to rise
Microcopy to Boost Your UX
Every little bit counts when it comes to UX and what you are saying to your users. That’s where your microcopy comes to play.
We’ve covered this little slice of copywriting before, but let’s give you a refresh on microscopy. Microcopy is every tiny bit of copy on an interface. Some great examples are clever CTA’s (most commonly), product labels, descriptions, placeholders (especially for search bars), basically anywhere with text that isn’t your main attraction of copy.
Reasons to care about microcopy:
- It gives more opportunities to inform your users.
- In turn, that means fewer chances for weak user experiences.
- It helps express your brand voice.
It’s good stuff, right? It’s one of those details for your UX that can set you apart from a competitor with a similar site, product, or packaging. But how do you use microcopy as effectively as possible?
Here are best practices for using microcopy:
- You’re gonna need a crystal ball – Microcopy used well anticipates the needs of users before they know it. Look at your interface and walk yourself through it while asking where you could possibly add guidance or more information.
- Keep your microcopy micro – Short, sweet, and to the point is the mantra for most instances of copy. Microcopy should be as brief as it gets to nudge a user.
- A/B test your microcopy, too – Obviously, A/B testing is your go-to for all things being touched by a user to make sure it’s performing at its best. Test out your different CTAs, banners, and search fills.
Algolia is a developer of a few search-related products, so they know their stuff on UX. See their full post to see prime examples of companies using microcopy.
Q for You
B2B BS Generator
“Integrate your mobile performance with predictive tracking innovations.”
Sounds good, right?
Yeah, that was a randomly generated sentence using every fluffy, BS B2B term marketers love. Phrase Generator is an awesome, free, funny little tool that can randomly create headlines, marketing jargon, and much more. Maybe you need some word inspiration, maybe you just need a giggle. Either way, try this guy out for a little dose of BS or brilliance, it’s all random.
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Ya know? The TikTok thing!
Khaby Lame has become one of the most world-renowned TikTok creators without saying a single word. He instead debunks “life hacks” with common-sense solutions and then ends his TikToks with a single gesture. It’s kind of a shrug, point, and frown type of thing. TikTok put out this ad saying you just have to be there to get it and shows everyone except for Khaby Lame doing his signature move.
Ads from the PastAds from the Past
“A brand that doesn’t show it cares right now is not going to be relevant when this all passes. People will remember who cared, who showed it, and how much.”