Top Posts Of The Week
What We Learned
Monday: Animalz talked about how everybody wants thought leadership and how to do it exactly. 5 sources of thought leadership content are Counter-narrative opinions, Personal narrative, Network connections, Industry analysis, and Data storytelling.
Tuesday: Likeable walked through the basics of A/B testing on social media. Some of the common variations to test are video length, CTA placement, and ad format.
Wednesday: Talkwalker brought us Brand Love Story 2020. Methods used to build love are:
- Corporate Social Responsibility
- Trend engagement
- Customer experience
Ingredients for brand love are:
- Influence the right people
- Share the love
Thursday: Orbit Media shared how to find all your branded keywords in seconds (plus 13 tips for brand query SEO.) Searching for branded keywords and phrases can help you improve your ranking, understand what your audience knows about you, discover reputation issues, see your top competitors, and uncover gaps in your content.
Libby asked, “Has anyone purchased branded masks for their org? To the tune of 10,000 items or more?”
Ashley is wondering, “Has anyone been tapped by your HR or IT Team to create an internal marketing campaign to get teams excited about a new tool or updated system?”
Beth wants to know, “Does anyone use video emails? If so, what platform do you use to deliver?”
Samantha inquired, “What’s the weirdest message you’ve received on LinkedIn?”
Cold Brew Julep
- 10 mint leaves
- 1/2 ounce simple syrup
- 3 ounces cold brew coffee
- 10 mg CBD lavender bitters (optional)
- Muddle half the mint leaves in the bottom of a rocks glass.
- Stir simple syrup and cold brew over crushed ice.
- Add CBD lavender bitters.
- Garnish with remaining mint sprigs.
Recipe from VinePair
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Who produced what is known to be the most expensive typo in history? ($80 Million)