• Instagram did a brand refresh that includes an adjusted logo and new typeface
• Here’s your recap of Google Marketing Live 2022
• Spotify made “tapestry billboards” for unique outdoor advertising
• Grubhub had a promotion go wrong for NYC restaurants and it’s a cautionary tale for planning ahead

Monday: Personalization is a great way to get people more engaged with your content. As marketers, we have more and more resources to provide users individualized experiences. Search Engine Land put together tips, examples, and approaches for dynamic content marketing.

Tuesday: When it comes to video content, customers want to see how things really are. Ways to make your video content authentic can include keeping it geniune, unfiltered, and unedited. Forbes also included video shooting tips, stats on how customers react to video content, and ideas from other brands.

Wednesday: An Elite Google Partnership is a level of partnership that’s reserved for top-performing digital agencies. Google selects around 150 agencies each year. How do you become one? The Drum filled us in on 5 steps to becoming an Elite Google Partner.

Thursday: Tools and tricks are everywhere, but sometimes you just need a little refresher. BuzzSumo curated a list of 16 content creation tools to help you with your content marketing and proofing processes.

Amy wrote, “I did it. I had a bunch of marketing materials printed with the website wrong. It is so upsetting and feels awful. And then I realize in the grand scheme of things, this really isn’t a big deal. #prayforchange”

Tori asked, “Help. 🙂 I’m about to launch a clean, easy to use CRM / Client Management SaaS. Geared towards startups, entrepreneurs, and small agencies. But of course, I can’t think of a name…. And it’s time.
Suggestions?”

Mandy posted, “Google My Business access question! Google just suspended my business’s profile 😅, so I’m trying to get in to edit it and appeal…How can I get in?!”

Natasha shared, “💯”

Ingredients

• Raspberries
• 1/2 oz simple syrup
• 2 oz Irish whiskey
• 1/2 oz Aperol
• 3/4 oz lemon juice
• 3/4 oz grapefruit juice
• 1 dash bitters
• Club soda
• Ice
• Lemon slices for garnish

Steps

1. In a cocktail shaker, muddle the raspberries and simple syrup.
2. Add the whiskey, Aperol, lemon juice, grapefruit juice, and bitters into the shaker with ice
3. Shake until well-chilled.
4. Fine-strain into a glass over fresh ice and top with the club soda.

Recipe by Liquor.com

1. Garnish as you please.

When the brand first started, what did Samsung sell?

b. Grocery items

Specifically, the company sold dried fish, vegetables, and noodles at their grocery store in South Korea. Check out all the fun facts about their journey into one of the largest tech companies around.