Top Posts of the Week
- Zero-click Google searches rose to nearly 65% in 2020
- Facebook is Running Another Webinar on the Coming Impacts of iOS 14 for Advertisers
- Google Shares Technical SEO Best Practices For Ecommerce Sites
- 3 Ways to Make Writing a Little Easier…without Lowering Your Standards
What We Learned
Monday: Top Nonprofits shared 4 trends to expect for spring 2021 fundraising campaigns. The trends are:
- Emphasizing Mobile Giving
- Appealing to Younger Donors
- Revisiting Your Corporate Partnerships
- Investing in AI-Powered Solutions
Tuesday: Copyblogger talked about making writing easier, without lowering your standards. Practice capturing your ideas, recognize that self-doubt is normal, and get into a framework.
Wednesday: Sprout Social gave us the lowdown on Twitter trending topics: how they work and how to use them. Marketers can strategically leverage Twitter trends by:
- Understanding audience sentiment around major topics.
- Using hashtags to join the conversation.
- Using Twitter Promoted Trends for a paid marketing solution.
Thursday: NinjaCat hit a few points on client reporting best practices from their new eBook. Focus on crafting a report by telling a story and backing it up with data.
Join the Conversation
Deanna wrote, “Looking to brainstorm ways to show appreciation/say thank you to employees a year after we all went remote for a tremendous amount of accomplishments.”
Sara asked, “Any tips for writing for social in a mode that is not ‘last-minute panic mode?'”
Karen is wondering, “Do any of you have clients who have a well-developed sustainability plan that’s easily accessible online?”
William posted, “I wanted to ask…what are the three biggest challenges social media managers face daily?”
Scalemail Polls
How are you actively engaging and learning about your email subscribers? Do you have a solution to gathering their thoughts on various topics or opinions?
We couldn’t find a solution, so we built one called Scalemail Polls.
Scalemail Polls allows you to create custom polls so you can learn more about your subscribers. You’ll benefit from being able to understand your customers more and start sending them only the most relevant content.
If Scalemail Polls is the solution you’ve been searching for, reach out.
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How much did the 4 biggest sponsors spend (combined) on March Madness advertising in 2019?
$221 Million
