Leaping to Conclusions - Carney
The Daily Carnage

Leaping to Conclusions

Instagram captions, CTAs, and more.

Be in The Know

Adobe Generative Fill Prompt: Robot jumping rope. Oil on canvas.

Instagram’s Most Engaging Format, Caption, and CTA

Socialinsider’s recent study found a winning combo when it comes to Instagram engagement.

A carousel + a short caption of 30 words or less = the highest engagement rates (0.84% average).

The data shows that, indeed, as caption length increased, engagement potential lowered.

Socialinsider also investigated the engagement associated with popular CTAs. Here’s the breakdown:

  • “Read more” (0.58%)
  • “Let us know in the comments” (0.51%)
  • “Like if you…” (0.48%)
  • “Check the link in bio” (0.48%)
  • “Available now” (0.32%)

Get a closer look on the Socialinsider Blog.

Q for You

On your brand account(s), do you utilize Instagram's 5 available "bio" links, or do you use a link aggregator, like Linktree?


ATTN: Team builders. The challenge of assessing marketers skills is real, right?

With Mayple you don’t need to rely on reviews and fancy sales pitches. Their platform connects you to rigorously vetted industry experts—so you can tap the top talent in paid advertising, email marketing, CRO, SEO, social, influencer marketing, and beyond.

Case in point: A Mayple expert helped increase an e-comm brand’s revenue by 160% in 18 months, generating over $600k in sales from Facebook and Google Ads and working with celebrity influencers like Snoop Dogg.

Our favorite part is the turnaround time. Instead of 8 weeks of interviews, Mayple hooks you up with someone ready to work in just 3 to 4 days.

Digital model Imma and Lil Nas X stand on a pink pastel chess board in a virtual urban setting

We’re All Real Here

Coach’s “Find Your Courage” campaign has kicked off with digital model Imma (not real) and rapper Lil Nas X (real) as they travel through a dreamy virtual world with impeccable drip. You’ve never played a chess game like this.

We’re super curious to see how Coach’s evocative pairing of real and imagined influencers will resonate with audiences.

Ads from the Past

Holeproof Walk Sox, 1970s

Holeproof Walk Sox, 1970s


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts