Be in The Know
- Macy’s is closing 150 stores nationwide as the brand pivots toward luxury.
- Frosty reception: Wendy’s has responded to backlash about its plans to explore “dynamic pricing.”
- Let them eat… cereal? The Kellogg CEO’s suggestion to eat cereal for dinner did not resonate.
- This is why streaming platforms are loosening up on exclusive content.
- Extra 24 hours just dropped! Run (or run to take advantage of) a Leap Deal deal.
Instagram’s Most Engaging Format, Caption, and CTA
Socialinsider’s recent study found a winning combo when it comes to Instagram engagement.
A carousel + a short caption of 30 words or less = the highest engagement rates (0.84% average).
The data shows that, indeed, as caption length increased, engagement potential lowered.
Socialinsider also investigated the engagement associated with popular CTAs. Here’s the breakdown:
- “Read more” (0.58%)
- “Let us know in the comments” (0.51%)
- “Like if you…” (0.48%)
- “Check the link in bio” (0.48%)
- “Available now” (0.32%)
Get a closer look on the Socialinsider Blog.
Q for You
Mayple
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Watch
We’re All Real Here
Coach’s “Find Your Courage” campaign has kicked off with digital model Imma (not real) and rapper Lil Nas X (real) as they travel through a dreamy virtual world with impeccable drip. You’ve never played a chess game like this.
We’re super curious to see how Coach’s evocative pairing of real and imagined influencers will resonate with audiences.
