You’re killing it. Really.

• Enjoy a roundup of brand responses to Elmo’s wellness check last week.
• It’s game time. Catch up with the Super Bowl 58 Ad Tracker over at AdWeek.
• Don’t sleep on the NYC Ferry fleet for partnerships and activations.
• Universal Music Group (UMG) has begun pulling its music off TikTok.

Try this creative sprint retrospective with your team to determine short-, medium-, and long-term objectives for your product. Here’s how it works:

House of Straw: Quick fixes, prototypes, or wireframes that worked temporarily but need to be revisited. These high-risk items need to be addressed immediately.

House of Sticks: What project or product elements can you make more efficient or effective with more resources? These represent a medium level of risk.

House of Bricks: What elements or resources are fundamentally reliable and highly effective for your team? These require little to no changes.

The takeaway? Keeping the “big bad wolf” at bay requires collaborative reflection on the shortcuts that put us at risk, the parts we can keep optimizing, and the work we’re getting right.

Check out Team Retro to learn how to facilitate this retrospective.

Remember the “% of total” metric in GA? RIP.

This Chrome extension lets you add it back to your GA4 reports, so you can gauge performance by channel, source/medium, events, and pages again.

Sponsor an entire week of The Daily Carnage for $2,500.

That’s 50,000 impressions from tens of thousands of marketers.

New York Lottery wins with this spot about a guy who attaches a few extra hand-like apparatuses to himself in order to do more lotto scratching. We love the surreal feel and bizarre dialogue. And the mini hand—that never gets old.