Marketing Gospel

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Facebook Ads Secrets with Jaymie Tarshis

Every now and then we stumble across a podcast featuring a Carnage subscriber. When that happens, we get super stoked, and today’s Listen is one of those days.

Jaymie Tarshis is a loyal subscriber (Hi, Jaymie!) and a Digital Marketing Strategist who solely focuses on Facebook ads. She’s a serious Facebook pro, and today she’s talking about some of her secrets to running a successful Facebook ad campaign.

Her biggest secret? You really need to strategize before launching your Facebook ads. If you’re just copying what other companies are doing with their ads, you’re gonna have a bad time.

(Insider’s Tip: Jaymie is a featured speaker at a soon-to-be-announced marketing conference coming up in Pittsburgh later this year.)

Take it away, Jaymie!

• (04:40) Facebook ads can work so well, but you have to take a true strategy-driven approach to get them to perform well. Copying what others are doing isn’t going to work for you.
• (05:26) Facebook is a sophisticated platform that changes constantly. An ad strategy that worked for one company might not work for you because of the constant change.
• (06:39) Jaymie gives an example of a really successful Facebook ad campaign she ran for one client.
• (10:07) Jaymie’s worst entrepreneurial moment was offering every digital marketing service she could think of and taking on jobs that didn’t make financial sense.
• (13:24) Niche down! You can’t be everything to everyone. If you want to be successful in marketing your business, you need to focus on one big problem that you can solve, rather than 10 little problems.
• (15:04) Get personal with your audience. What is it that they really want? You can find this by asking in targeted Facebook groups, polling your email list, or asking your social media followers.
• (18:05) Jaymie explains how much should you spend on Facebook ads.

There’s still plenty more to go →

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Read

The 10 Content Marketing Commandments for 2018  

Jay Baer’s serving up some gospel truth in today’s Read. He and his team compiled a list of how they advise clients to create better content. The list, of course, is very on-brand for Baer—a cheekier way of documenting those superfluous marketing do’s and don’ts of 2018.

1. Thou Shalt Not Engage in Random Acts of Content: Have a strategy and an editorial calendar, and stick to it.
2. Thou Shalt Not Be a Content Coward: Have the courage to be specific about your topic and point of view. Content that’s about everything is about nothing.
3. Thou Shalt Not Embrace False Metrics: The goal is not to be good at content. The goal is to be good at business because of content. (More on the four types of content metrics here.)
4. Honor Thy Audience as a Messenger: Find ways to encourage your audience to create content. It is often more successful and persuasive than company-created content.
5. Thou Shall Be Mobile-First (For Real): Duh, mobile is important. But mobile-first means actually using the mobile view as the primary visual canvas.
6. Thou Shall Create Talk Triggers: Talk Triggers are purposefully created differentiators that make word of mouth involuntary. Here’s a great one from LinkedIn.
7. Thou Shall Atomize Content: Take your big content executions and deconstruct them into a series of smaller, nimbler content executions.
8. Thou Shalt Not Cross-Post. While atomizing your content, however, you should not be posting the exact same thing in multiple places.
9. Thou Shalt Not Pray at the Altar of Volume. Creating more content is not a measure of success.
10. Thou Shall Covet Moving Pictures. If it doesn’t move, it may be a snooze. (Make it a video.)

You’ll want to read this in full for all of Jay’s witticisms and more details on these content marketing “commandments.”

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Watch

People React to Being Called Beautiful

Usually, when a big brand tries to recreate a viral video, it totally flops. Remember all those Harlem Shake videos? ::shudders in horror::

Anyway, Samsung took a stab at recreating a viral video, and it went…surprisingly well.

Back in 2015, a high school student created a video where she went around and took pictures of students and teachers. As she snapped those pictures, she told her subjects the true purpose of her project — taking pictures of things she found beautiful. As she told her subjects why she was doing what she was doing, she recorded their reactions. People reacted by crying, being shocked, and even making self-deprecating remarks. That video went totally viral and got almost 18-million views.

So when we found out that Samsung decided to recreate that video as an ad, we all rolled our eyes. But we read that they had the creator of the original viral video direct this one so we decided to give it a shot. Gotta tell ya, they pulled it off so well.

It’s a beautiful way to start your Fri-yay…although you might wanna buy a new phone after watching it.

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