🗺️ ChatGPT ads to compete with Google Maps.

🎨 An REI ad went viral for being AI slop. They blame Meta AI.

👤 Are usernames WhatsApp’s path toward becoming a creator hub?

🎤 How the BET Awards became a blueprint for cultural brand building.

🥤 How 7-Eleven is celebrating 60 years of Slurpees.

You can’t apply the same KPIs across every campaign. Someone discovering your brand for the first time shouldn’t be measured the same way as someone with a full shopping cart.

At the awareness stage, the goal is getting in front of the right people.

As they move into consideration, the focus is engagement and education. Then, once they’re ready to buy, efficiency is the priority. And after the sale, retention metrics help determine whether you’re building lasting customer relationships or just replacing churned users.

So, optimize for where customers are in the funnel. Here are the metrics that should drive decisions:

• 🟢 Awareness (TOFU)
  • Reach
  • Engagement rate
  • CTR
  • Email open rate
  • View-throughs
• 🟡 Consideration (MOFU)
  • Video completion rate
  • Time on page
  • Email click rate
  • Bounce rate
• 🔴 Conversion (BOFU)
  • Conversion rate
  • Cost per acquisition (CPA)
  • Email conversion rate
  • Return on ad spend (ROAS)
• 🔵 Retention & Loyalty
  • Repeat purchase rate
  • Customer lifetime value (CLV)

Head to Hubspot for a complete optimization guide.

Oakamo is a “read it later” bookmarking tool that makes reading online feel calm and intentional.

Save articles from anywhere, organize them into a personal library, and read them in a clean interface without ads.

There’s also support for highlighting key passages and an audio feature that lets you listen to saved articles while commuting or multitasking.

Don’t miss the latest episode of The Daily Carnage Show, “Marketing as Infrastructure: Our Cannes Titanium Lions Picks,” Shannon shares the Carney shortlist of campaigns that raised the bar and changed the game over the last year.

🎙️ Plus, catch up on Season 2:

• Silent Spring: Is Rainbox Capitalism Dead? (11:41)
• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

👽 Weigh in on The Daily Carnage Subreddit:

The Daily Carnage Show Ep 2.11 Discussion: “Whether or not it appears on a Cannes Lions shortlist… What work from 2025-2026 do you think raises the bar for marketers and brands? Drop your kudos and links here!”

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

If we say “Reese’s Puffs! Reese’s Puffs!” and you don’t say “Eat Em Up (x4)” … you’re not a fellow millennial.

Good news for us, the 2000s jingle is back. The brand teamed up with GloRilla for a remix and music video produced alongside Lyrical Lemonade. Plus, a limited-edition cereal box.

It’s available on streaming platforms!

A.1., 1958