Be in The Know
👩⚖️ The U.S. Dept. of Justice is reportedly pushing Google to spin off Chrome.
❤️ “Less about the deal, more about the feel.” Ad execs on Black Friday in 2024.
⚠️ Google Analytics data is delayed or missing for some, starting 11/13.
🍊 Tropicana fans are ditching the brand after a bottle redesign.
🛒 Ebay’s clean new interface is designed to court Gen Z and millennials.
🏀 Poppi makes team sponsorship debut with the Los Angeles Lakers.
🦋 Do you really need to add Bluesky into your social media mix?
3 Critical Gaps Sabotaging Your Marketing Plan
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Struggling to deliver marketing plans that drive real results? It’s not your budget—it’s these 3 critical gaps holding you back:
- Disconnection. Marketing goals are often disconnected from overarching business priorities, reducing their impact.
- Solution: Anchor your marketing strategy to the company’s top objectives to ensure campaigns contribute to growth.
- Budget misalignment. Reusing last year’s budgets without reassessment leads to inefficient resource allocation.
- Solution: Adopt zero-based budgeting to align spending with current goals and maximize ROI.
- Data neglect. When your plan relies on outdated habits instead of insights from recent performance, you’re wasting resources.
- Solution: Use performance data to guide decisions, ensuring each tactic and campaign is evidence-based.
Take a closer look at Marketing Dive.
Q for You
Tools
Granola
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Here’s what we like about this AI notepad app:
- It uses a combo of your meeting transcription and your written notes to create a coherent, comprehensive resource.
- It transcribes audio from your Mac directly, so no bots have to join your video calls.
- You can customize various templates that apply to you, like 1:1s, discovery calls, etc.
- It can even help with post-meeting stuff, like writing a follow-up email.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
The Future of Jaguar
Jaguar is in its “exuberant modernism” era.
The British automaker plans to go all-electric, with its first new model slated for 2026.
To usher in the next chapter, the brand debuted a new logo with heavy kerning and, perplexingly, two uppercase letters: the “G” and the “U.”
Driving the “completely reimagined” brand identity is a quote from Sir William Lyons, Jaguar founder: “A Jaguar should be a copy of nothing.”
The creative features bold colors, contemporary silhouettes, moody models, and Pop-Art inspired sets.
“This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience,” says Gerry McGovern, CCO at Jaguar.
“We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”
