Be in The Know
- 7-Eleven’s iconic Slurpee is reinvented in a colorful new campaign.
- J. Crew is the latest brand to test experiential commerce in the form of a virtual store and boathouse.
- Creatives compete to craft the perfect advertising campaign in Spotify’s new podcast The Perfect Pitch.
- Here’s what’s going on with the Reddit protest blackout and outage this week.
Why You Should Work With a Nano Influencer
What’s a nano influencer? A creator with 1,000 to 10,000 followers that will run you about $10 to $100 per sponsored post.
Here’s why brands should consider working with them:
- Nano influencers are budget-friendly. They’re just starting out, so they’re more accessible to small businesses and startups, and they’re more likely to work in exchange for free products or services.
- Nano influencers have niche audiences. Their small following is appealing to brands looking to target a specific demographic.
- Nano influencers have high engagement rates—averaging at 4% across platforms, higher than larger influencers.
- Nano influencers are authentic. They’re less curated and subsequently perceived as more trustworthy than polished influencers working with big brands. In essence, they’re still relatable to the average social media user, which means their recommendations are taken seriously.
Check out Entrepreneur’s tips for finding the right nano influencer for your brand.
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