Be in The Know
- Claire’s is in its Generation Zalpha era.
- Here’s how to make sure your brand swag doesn’t end up in the trash.
- Food-inspired accessories are hot and fresh right now.
- Forget color of the year. Pinterest is putting out a palette of the year now.
SMB: Avoid Fees on Meta Boosted Posts
Boosted Posts are an essential ad format for businesses to reach audiences with targeted messaging on Meta without investing in a full campaign.
This month, Apple will begin hitting iOS users with 30% service charge on Meta’s Boosted Posts when purchased in-app.
And nearly all of Boosted Post users, according to Meta, are small businesses that can’t afford to eat the cost, but also can’t afford to stop boosting.
Meta—instead of absorbing that cost for businesses or simply removing the ad format altogether—is encouraging advertisers to purchase Boosted Posts through desktop apps to avoid fees.
So, hot tip for SMB: head to Instagram.com and Facebook.com on mobile and desktop to boost your next post instead of using the in-app process.
Note: If you do purchase Boosted Posts via iOS, you’ll have to pay in advance from prepaid account funds.
Q for You
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drawcharts
Ok, this is seriously cool. Transform your data into hand-drawn charts and visuals with drawcharts. Just select your chart type, define and populate your axes, title it, and export it in your preferred format. With the Pro account, you can import CSV files and add watermarks, too. It’s just like you drew it up.
Pizza Aesthetic
Domino’s is pushing its Perfect Combo deal on social, targeting Gen Z college students in their own language.
A man-on-the-street interviewer approaches college students with an offer: take some aesthetically-pleasing photos with a Dominos order using a disposable camera for the chance to win free food and $50. Sounds like a win-win.
The kids do a solid job and we get to see the results. It’s a play on nostalgia and straightforward value that resonates with Gen Z. Similarly, the brand posted a reel referencing a popular SpongeBob punchline, and if we’ve learned anything this month, it’s that the Mr. SquarePants sells. Nice work.
Thanks to Heather for sharing this with The Daily Carnage Facebook Group!
