News
Be in The Know
- What can marketers learn from the Dove and Nike partnership?
- There are handy new updates to TikTok’s analytics and business insight tools.
- Watch the mashup for this year’s best ads from brands.
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Returns are the last, but not least, component of a holiday CX strategy.
Tactics
Gartner’s 5 Predictions for The Future of Marketing
‘Tis the season for a little prognostication. Here’s the future world of marketing, according to Gartner, released annually:
- By 2025, a perceived decay in the quality of social media sites will push 50% of consumers to significantly limit their use of major platforms.
- By 2026, 80% of creative talent will use GenAI daily, allowing for more strategic work, resulting in increased spending on creative.
- By 2027, 20% of brands will lean into positioning and differentiation predicated on the absence of AI in their business and products.
- By 2028, brands will see their organic site traffic decrease by 50% or more as consumers embrace GenAI-powered search.
- By 2026, 60% of CMOs will adopt measures such as content authenticity technology, enhanced monitoring, and brand-endorsed user-generated content to protect their brands from widespread deception unleashed by GenAI.
So, what do you think? Garner has some tips to prepare on the blog.
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Anyone
Do you have five minutes? Hop on a call with any user you find on the Anyone app without scheduling, messaging, following, or video. Have meaningful five-minute conversations with strangers, strengthen your social skills, and learn from potential mentors. It’s a radical social app that centers connection and chance.
