Google stole the show

News

Be in the Know

You can now retweet with a photo, video or GIF. Alright, Twitter!
Google announced a ton of stuff at their I/O Conference yesterday. One of our favorites; AR for Google Maps.
Waymo’s self-driving cars are available through Lyft in Phoenix, Arizona.
Pandora is adding student and military discounts. $4.99 for students and $7.99 for members of the military.

Tactics

How Many Emails Are Too Many?

Here’s a short and sweet one for all you to B2B folks.

We’re assuming you’re no stranger to cold emails. It’s part of the job.

The first touch point typically results in crickets (aka no response). The real magic is in the follow-up. But, how many emails are too many?

The folks at Nutshell pieced together some interesting data on the importance of email communication and the magical follow-up.

Here it is:

Email marketing generates an ROI of $44 for every dollar spent.
Eight in 10 prospects prefer talking to sales reps over email.
However, at any given time, only 3% of your market is actively buying; 56% are not ready, while 40% are poised to begin.

The Follow-Up:

44% of salespeople give up after only one follow up.
Additionally, 92% of salespeople give up after four “no”s, but 80% of prospects say “no” four times before they say “yes”.
In high-growth organizations, sales teams make an average of 16 touches per prospect, within a 2-4 week span.

So, what’s the magic number for follow-up emails?

5 Emails! That’s certainly not set in stone and will vary based on your product or service, but 5 emails seem to be the standard. Unless you hear “NO,” we’re big fans of not giving up.

Read Now

Tools