Be in The Know
- Check out these updates to Google’s new personalized search experience.
- Apple, IBM, and others pull ads from X amid anti-semitic controversy.
- Infographic: This is the psychology behind why people post on social media.
- The little feature that persisted. Meta adds inbox Notes to Messenger after success on Instagram.
That One Negative Review
Just one negative review among many glowing ones has the potential to do some damage. In an analysis of 68,000+ product page visits of a large online retailer, researches found that:
- Consumers are 41.8% less likely to buy a product if the first reviews shown included a negative review, at which point they’re 9.7% more likely to browse for alternatives.
- Each negative review consumers saw made them 26.87% less likely to buy.
- The negative effect became stronger when the product’s average rating was high, the negative review addressed the product’s functionality or the company’s customer service, or when the product was utilitarian in nature.
The takeaway: Make sure a negative review isn’t among the first that consumers see; sort by most relevant, not most recent, for example. Of course, you’ll want to address negative reviews and improve your standard of quality and service, too.
Read the full scope at Ariyh.
Q for You
Slick
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Fire Merch
Congrats to Brazil, where Burger King and FILA have collaborated on branded merch like FX-33 sneakers, socks, shoulder bags, and bucket hats. And it’s all fire.
