GOOGLE

😱 Google is making its biggest change to the search bar in 25 years.

🔍 Explainer: Google tests new ad formats in Search.

AI

🤖 Ogilvy’s take on AI.

⚖️ OpenAI is sued for sharing queries with Meta and Google.

CAMPAIGNS

📌 Pinterest’s VP explains the “get off your phone” campaign strategy.

☕️ Starbucks and Strava collab on a high-protein coffee, a weighted vest, and a walking challenge.

🚌 The Ordinary’s latest stunt? Filling a transportation gap in Brooklyn.

🪩 Don’t worry, the much maligned Spotify Disco Ball logo will go away next week.

SOCIAL

🛍️ Two-thirds of consumers go to TikTok Shop to discover new products and brands.

📱 Meta adds Content Planner and bulk upload for Reels.

Monday: A “good” search query is clear, specific, and natural. Instead of broad terms like “coffee,” users now search in conversational, high-intent phrases like “best light roast coffee for cold brew under $20.” Strong search queries look like this.

Tuesday: GLP-1s are disrupting consumer demand and behavior at a biological level, leading to booms in some sectors and busts in others. In the latest episode of The Daily Carnage Show, Shannon breaks down how grocery, restaurants, CPG, retail, beauty, pharma, and even airlines are affected in predictable and surprising ways. Plus, how does the current protein trend tie into the GLP-1 wave? 🎙️ Stream “GLP-1s are Disrupting Every Sector” (9:57) everywhere.

Wednesday: Organic social has shifted from “brand publishing” to “attention engineering.” The brands and creators winning today are simply the most recognizable, opinionated, and human. Check out these unwritten rules for organic.

Thursday: 2026 marks the first year in five years where average cost per lead declined across industries. Advertisers are becoming more effective at using Google’s AI-powered campaign tools, audience targeting, and conversion-focused strategies to improve efficiency over simply driving more clicks. Google’s Performance Max and automated bidding appear to reward advertisers with stronger relevance and better-qualified traffic. Dig into the full benchmark report.

Don’t miss the latest episode of The Daily Carnage Show, “GLP-1s are Disrupting Every Sector,” to learn how consumer demand and behavior is changing at a biological level and leading to booms in some sectors and busts in others.

Plus, catch up on Season 2:

• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Can you solve this puzzle? 🗣️

Weigh in on The Daily Carnage Subreddit:

• The Daily Carnage Show Ep 2.8 Discussion: “How has your sector been affected by GLP-1s, directly or indirectly? Has the high-protein trend hit your desk? How do you think this moment has impacted consumer desire and appetite? Let us know!”

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Wrangler, 1974

Answer: Jeep.

We’re just here for the ducks.