GOOGLE

😱 Google is making its biggest change to the search bar in 25 years.

🔍 Explainer: Google tests new ad formats in Search.

AI

🤖 Ogilvy’s take on AI.

⚖️ OpenAI is sued for sharing queries with Meta and Google.

CAMPAIGNS

📌 Pinterest’s VP explains the “get off your phone” campaign strategy.

☕️ Starbucks and Strava collab on a high-protein coffee, a weighted vest, and a walking challenge.

🚌 The Ordinary’s latest stunt? Filling a transportation gap in Brooklyn.

🪩 Don’t worry, the much maligned Spotify Disco Ball logo will go away next week.

SOCIAL

🛍️ Two-thirds of consumers go to TikTok Shop to discover new products and brands.

📱 Meta adds Content Planner and bulk upload for Reels.

Monday: A “good” search query is clear, specific, and natural. Instead of broad terms like “coffee,” users now search in conversational, high-intent phrases like “best light roast coffee for cold brew under $20.” Strong search queries look like this.

Tuesday: GLP-1s are disrupting consumer demand and behavior at a biological level, leading to booms in some sectors and busts in others. In the latest episode of The Daily Carnage Show, Shannon breaks down how grocery, restaurants, CPG, retail, beauty, pharma, and even airlines are affected in predictable and surprising ways. Plus, how does the current protein trend tie into the GLP-1 wave? 🎙️ Stream “GLP-1s are Disrupting Every Sector” (9:57) everywhere.

Wednesday: Organic social has shifted from “brand publishing” to “attention engineering.” The brands and creators winning today are simply the most recognizable, opinionated, and human. Check out these unwritten rules for organic.

Thursday: 2026 marks the first year in five years where average cost per lead declined across industries. Advertisers are becoming more effective at using Google’s AI-powered campaign tools, audience targeting, and conversion-focused strategies to improve efficiency over simply driving more clicks. Google’s Performance Max and automated bidding appear to reward advertisers with stronger relevance and better-qualified traffic. Dig into the full benchmark report.

Don’t miss the latest episode of The Daily Carnage Show, “The Future of Google Search,” to learn more about Google’s plans to replace the search box with 24/7 AI-powered information agents and interactive “Generative UI” that builds mini-apps and custom widgets directly on your results page.

What does that mean for advertising, for SEO, for the Internet as we know it?

Plus, catch up on Season 2:

• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Can you solve this puzzle? 🗣️

Weigh in on The Daily Carnage Subreddit:

• The Daily Carnage Show Ep 2.9 Discussion: “If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?”

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Wrangler, 1974

Answer: Jeep.

We’re just here for the ducks.