PPC Inception

News

Be in The Know

Bard’s YouTube extension can now watch and summarize videos for you.
Infographic: 10 Black Friday retail trends.
TikTok, Snap, and other apps are calling for higher measurement standards for mobile ads.
What does an ad-free social media tier mean for brand builders?

Tactics

PPC Campaigns Help Your SEO

PPC ads aren’t just about fast results. Your campaigns can have a significant positive impact on your SEO, too. Here’s how:

PPC campaigns bring in organic and direct leads. As you spend more on Google Ads, people interact with links in various ways—by clicking, scrolling down to your organic links, or seeing your business name and typing it in manually. Without your PPC ads, these leads wouldn’t have appeared.
PPC campaigns help you identify which keywords your organic content should target. Using the Pivot Table Strategy, you can zero in on the high-value high-intent keywords that bring in leads via PPC.
PPC campaigns build brand awareness. Simply seeing your brand’s name subconsciously counts as an interaction, which can go along way toward warming up a lead.

Head over to What Converts to read the blog.

Q for You

If you ran a Black Friday / Cyber Monday campaign this year, how long did it last?

It began early and will extend beyond Cyber Monday.
It began early and ends on Cyber Monday.
Black Friday through Cyber Monday.
Exclusively Black Friday and/or Cyber Monday.

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Tools

Rask

Rask uses AI to translate and dub voiceover for your video content in 130 languages. But it’s not just some uncanny synthetic AI voice. Rask’s VoiceClone technology allows you to match your subject’s real voice in another language, so your work authentically connects with your audience.

Try It