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6 Simple Videos Anyone Can Make for Social Media
“We didn’t start the content
We were always posting
Since the world’s been turning
We didn’t start the content
No, we didn’t fight it
And we tried to write it..
Infographics, How-tos, Video got a new stream.
Tips & Tactics, Interviews, Social media news feed…”
Fam, we made a marketing anthem. Well, started one at least. Think Billy Joel’s “We Didn’t Start The Fire” but with content types. Why? Because we’re talking about video content and inspiration sparked a flame.
Video is one of the most frequently and easily consumed forms. We’re diving into simple videos anyone can make courtesy of Wistia.
- Highlight your company culture. This is a great method of really letting someone step right into your brand, and Instagram Stories is the perfect conduit. Feature your team members going about their day. They can show the world what it’s like working at your company. So, personability is key here!
- Recap a piece of content. Look for solid pieces of content that continue to deliver some traffic, but could use a lift. Boost it with video. The content gives you an outline for the video, and the video will serve your content piece by engaging more people.
- Promote your podcast. Rather than just directing people to a link where your podcast lives, engage them with a video snippet. This can be an actual video you’ve recorded from your podcast or just an audio snippet over a photo related to your episode or topic.
- Behind the scenes. Some videos can take serious time depending on complexity, visual elements, and length. Repurpose B-roll into snippets about the making of your video. This could be something fun like a blooper reel, or something insightful showing off your creative process.
Start mixing up your content with these simple video ideas and read on for the other two.
Headliner
When it comes to promoting your podcast – or anything, really – video is an incredibly dominant piece of content. Folks love engaging with video like Ross Geller loved getting engaged.
Headliner lets you pull visualized audio snippets and more so you can better promote your content.
Use the waveforms tool for a moving sound wave visual and get automatic transcriptions for all your audio. You’ll have export options for various social media channels, and you can create as many videos as you want with text animations and other media types added.
There are so many ways we can all give back to different causes. Tab for a Cause lets you give just by going about your day the way you normally do.
Install this Chrome extension and as you browse, a percentage of banner ad revenue gets donated to a variety of charities.
Watch
Onions
People find inspiration in so many things. Painters draw from the majesty of nature, musicians create new compositions after latching onto the nuances of other pieces, and athletes push the limits of what is possible after learning from their idols.
Samsung UK gives us this ad in its series of videos, Inspired by a True Photo. The inspiration behind this particular video? Onions. Yep, this short romantic film is a direct spinoff of a photo a Samsung phone user took of some good ol’ onions.
“I’ve never known anyone yet who doesn’t suffer a certain restlessness when autumn rolls around. … We’re all eight years old again and anything is possible.”
Sue Grafton
