Be in The Know
šµ Facebook introduces a Verified Badge for human users.
šµ Plus, how Facebook is becoming more like TikTok.
š¬ Coca-Colaās new typeface reminds people of Marlboro, and not in a good way.
š§ Google promised not to show ads based on your emails. AI could undo that.
š The Wienermobile celebrates 90 years with a special cake.
5 Steps to Build Brand Presence on Reddit
Thanks to Redditās growing visibility in Google Search and AI-generated answers, conversations happening inside subreddits are changing how consumers discover, evaluate, and trust brands.
That means we need to learn how to participate in Reddit⦠without sounding like marketers.
The thing to remember is that Reddit rewards contribution over promotion. Unlike other social platforms where polished brand content often wins, Reddit users value authenticity, expertise, and genuine participation.
Jumping into a subreddit with a sales pitch is going to backfire on you. Showing up consistently with helpful answers, however, can build long-term credibility.
Here are 5 foundational steps to build a real presence:
- Sign up for Reddit Pro to access free analytics, keyword tracking, and performance insights.
- Monitor industry keywords with Reddit Trends to understand what conversations are gaining traction.
- Learn each communityās culture before posting. Every subreddit has its own tone, rules, and expectations.
- Develop an engagement strategy that prioritizes helpful comments and discussions over promotional posts.
- Measure and refine your approach using Reddit Pro analytics to see what resonates.
Check out Social Media Today for more.
Q for You
Do you use Reddit Pro?
Reddit Pro
Reddit Pro is a free toolkit is to help you better understand what people are saying, join relevant conversations, and build a credible brand presence outside of just relying on paid ads.
It can help you identify where discussions are happening and how your brand can contribute in a way that fits each communityās culture.
It includes keyword monitoring for brand names, products, competitors, and industry topics. Plus, you getĀ performance analytics that track views, upvotes, comments, and follower growth to understand what content resonates.
Now Streaming šļø
Ā
Donāt miss the latest episode of The Daily Carnage Show, āSony & The Death of Physical Mediaā to learn more about Sonyās controversial decision to end disc production, the subsequent backlash, and the ongoing debate about consumer ownership.
šļø Plus, catch up on Season 2:
- Brand vs. Planet: The Marketerās AI Footprint (12:14)
- Silent Spring: Is Rainbox Capitalism Dead? (11:41)
- The Future of Google Search (9:56)
- GLP-1s are Disrupting Every Sector (9:56)
- Spirit Airlines 2.0: Will it Fly? (11:08)
- Transgressive OOH (18:45)
- Your Brain on AIĀ (12:33)
- Ethics in the AI EraĀ (18:33)
šļø Now streaming onĀ Youtube,Ā Spotify,Ā Amazon Music, andĀ Apple Music.

š Agency Office Hours with Carney
Got a marketing problem youāre trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?
Every Friday, weāre clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.
Bring your questions. Weāll bring our experience.
Whether youāre trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what youāve got going on.
No pitches. No obligations. No sales deck. Seriously.
Just a free 30-minute conversation with the team behind The Daily Carnage.
š Reserve your Office Hours session now.
Pre-Roll Sponsorships Now Available ā
šļø The Daily Carnage Show is growing!
So, weāre excited to share a new sponsorship opportunity.
Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.
š§ Podcast advertising is one of the highest-performing brand channels:
- 60%+ of listeners say theyāve searched for a product after hearing it on a podcast.
- Podcast ads consistently outperform display ads on engagement and recall.
- Pre-roll ads are among the most-heard placements, with the strongest completion rates.
š£ļø This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when theyāve got their listening ears on.
Interested in sponsoring an upcoming episode? Reach out and letās build something together.
Join The Carnage Community š¤
Letās take this party outside of the inbox, Carnies!
Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.
- š¬ Join r/TheDailyCarnage on Reddit
- š Join The Daily Carnage Facebook Group
š See ya there.

Shhhkoda
You know that Czech automaker? Yeah, youāve probably been saying Å kodaās name incorrectly.
In a new campaign by Leo UK, weāve learned the āÅ ā in Å koda is pronounced like āsh.ā
And now, the āshhhā sound is the centerpiece of the brandās creative, which spans TV, digital, social, and OOH.
It uses playful visuals and sound design to reinforce the pronunciation while celebrating the brandās Czech heritage.
Ads from The Past

Tootsie Roll, 1959


