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Starting October 15, YouTube will allow Shorts up to 3 minutes long.

🐻 The 10th annual Fat Bear voting bracket continues through tomorrow.

🐓 McDonald’s “secretly” announced the Chicken Big Mac in L.A via the “McDonnell’s” popup.

🤣 TikTok’s answer to SNL is ready for primetime.

🤖 Pinterest, Microsoft and Google bring new generative ad features for social and search.

🤑 Sponsorship demand has never been higher for the WNBA.

Instagram launches “Create Thread” feature to turn comments into Threads posts.

👀 64% of U.S. CTV viewers say they pay attention to ads while watching live sports.

🥫 Benefit Cosmetics’ new grocery-themed line is everything.

🍓 Pop-Tarts is promoting its new Crunchy Poppers product with jackets that actually sound crunchy.

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A solid strategy. A good campaign. You know it when you see it. But how can you reverse engineer the same success for your brand?

1. Always be collecting. Actively hunt and gather examples of marketing brilliance in the wild. Screenshot LinkedIn posts, bookmark tweets, save emails, and set Google alerts for “viral marketing campaign,” to start.
2. Break it down. Next, deconstruct and analyze what’s working in weekly breakdown sessions. For each piece of content, ask yourself what caught your eye, what feels unique, what insights are driving it, what makes it visually appealing, what is the value, what is the CTA, etc.
3. Creatively reconstruct. Organize all those elements and patterns in a table or spreadsheet. Group them by the goal they achieve (leads, engagement, etc.), and score each element on the ICE scale (Impact, Confidence, Ease) from 1 to 5. Now it’s time to rebuild those heavy hitters. Try doing a “remix challenge” monthly.

Check out the full guide at Marketing Ideas.

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The chatbot interface era has been fun.

But now that genAI has the capacity for more sophisticated editing, it’s to rethink how we interact with it.

Canvas is ChatGPT’s new interface for collaborative writing and coding, offering a side-by-side workspace for refining projects.

Highlighted, in-line feedback, targeted edits, and context-aware suggestions make collaboration easier. Plus, there are new shortcut tools for adjusting text length, setting reading level, adding emojis, and more.

With improved feedback quality, Canvas is trained to be more of a creative partner to your projects. Right now, it’s available to ChatGPT Plus and Teams users.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Progressive’s sweater-vested brand mascot appears on First We Feast’s Hot Ones series in a campaign the first of its kind.

Dr. Rick, portrayed by Bill Glass, is known for coaching folks against becoming their parents as they age.

As the show goes, he sits down with host Sean Evans to eat progressively spicier wings, but instead of answering the host’s questions, Dr. Rick evaluates Evans, calling him “a walking billboard for my help.”

The campaign is part of Progressive’s move into more cultural touchpoints, and Hot Ones is a fire partner with maximum flavor. 🔥