Be in The Know
🐶 Bark Air will fly your pooch one-way for $6k.
👨🎤 Wrestlemania was Peacock’s most-streamed entertainment event ever.
🚗 Honda is using AI to enhance car journeys for visually impaired passengers.
👎 Meta advertisers report that platform glitches are affecting campaign performance.
🍔 What if the ubiquitous “hamburger” menu icon was instead… an OREO cookie?
Diagnostic Questions for Declining Organic Traffic
👀 Sponsor this spot to share your content with our community.
Have you noticed a decline in your site’s organic traffic? Identify and address the problem with these 13 diagnostic questions:
- Are there signs this might be a tracking issue, like big data discrepancies?
- Is this a brand problem stemming from negative press, sunset ad campaigns, or rollbacks in acquisition spend?
- Where is non-brand performance down; which URLs and keywords are trending down?
- Do we care about this traffic?
- What does the trend line tell us? Is it a sharp or a sloped decline?
- Did something change with our site content?
- Are there new or major technical issues on the site?
- Did we lose backlinks or referrers?
- Was there a recent algorithm update?
- Did the SERP change in meaningful ways?
- Is the domain being penalized?
- Did competition change?
- Are users behaving differently?
Take a closer look at next steps with Search Engine Land.
Q for You
Flyleaf
👀 Sponsor this spot to share your product or service with our community.
Attn: lite Luddites.
Pocket those chewy thinkpieces and long-form articles for later with Flyleaf. It’s a free app that reorganizes your saved content into book-style pagination, so you can flip through pages instead of scrolling vertically. No account needed, and no ads.
Watch
Power of Pause
Vaulting into emotional-Olympics-ad season like… 🤸
GOAT gymnast Simone Biles took a two-year break from the sport after suffering from “the twisties” and a whole lot of global pressure.
In a dramatic campaign for Powerade, she reflects on the power of pausing as we tumble through her life’s most meaningful moments with her.
