May the ritual pastry sacrifice bring luck in the new year.
News
Be in The Know
- LinkedIn ad prices have surged by 30% during the X boycott.
- Facebook has rolled out “Link History” to track all of the in-app links you click. Yes, it’s default opt-in; yes, they’ve been tracking it all along; and yes, it’s used for ad targeting.
- Here’s what probably won’t happen in marketing this year.
- Prepare for privacy legislation to be enforced in 2024.
Tactics
Micro-Influencer Tactics for 2024
As it becomes harder to sell through influencers on social, brands are moving away from expensive professional content creators in favor of more cost-effective UGC. Here’s how:
- Work with existing customers. Tap your existing network of loyal fans whose honest reviews of free product will resonate more in an oversaturated influencer landscape.
- Hone your gifting strategy. Test incentives like affiliate commission, free products and gifts, access to special events and exclusives, and promotional discounts.
- Build lasting relationships. Keep fans engaged by sending birthday cards, spotlighting users, co-creating products with them, and inviting early feedback.
- Know when to go traditional. Larger influencers can still support bigger brand moments and product launches, in tandem with your micro-influencer strategy.
Dig deeper at Inc.
Poll
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Tools
Rayst
Pull back the veil on any website you want with the Rayst browser extension. Get a quick and clean report on the company (number of employees, acquisition, funding, and more), plus traffic statistics and tech stack — for web dev purposes, lead gen, or just plain old competitor analysis.
Watch
New Guy
How many Coca-Cola products can you spot in this new campaign? It’s directed by Christopher Storer, the creator of Hulu’s “The Bear,” and inspired by that chaotic season-two episode (“Fishes”).
