News
Be in The Know
- The Verge published a controversial think-piece on SEOs, or “the people who ruined the internet.”
- How many of these 34 predictions for social media in 2024 do you agree with?
- Happy Starbucks Holiday Cups season to all who celebrate.
- The MSG Sphere in Vegas is setting a new standard for OOH. Here’s XBox’s takeover.
Tactics
Canonical Tags Dos and Don’ts
When you have identical or near-identical pages on multiple URLs, canonical tags communicate to search engines which page to rank by pointing the tag(s) from the duplicates to the original.
- Do ensure that the canonical tag points from the duplicate pages to the original page.
- Do consider using canonical tags when it makes sense to indicate the preferred version to search engines.
- Do use absolute URLs in canonical tags to help search engines recognize them.
- Do monitor Google Search Console for reports of canonical tag overrides and fix duplication issues promptly.
- Don’t rely solely on canonical tags to correct duplicate content issues; it’s just a hint to search engines.
- Don’t use canonical tags when there is no duplicate content; they are meant for handling duplicate content situations.
- Don’t assume that Google will always follow the canonical tag; Google may prioritize other signals in some cases.
- Don’t misuse canonical tags to redirect link equity from one page to another if there’s no duplicate content.
- Don’t overlook other signals like internal links, XML sitemaps, encryption, and content quality, which can influence search engines’ choice of the canonical URL.
Read more at Practical Ecommerce.
Poll
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Tools
SheetAI.app
Run variations of GPT3 prompts and automate tasks from within your Google Sheets with SheetAI.app. AI can help you generate copy and data, clean up email lists, analyze data, create lists and creative variations, and more.
Watch
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