Be in The Know
💊 Pharma advertisers are starting to tap the creator economy.
🤝 TikTok is expanding its advertiser partner program.
🧀 The chic La Dolce Velveeta campaign now includes queso.
💭 How effective are PSA campaigns at preventing domestic violence?
✈️ Report: Here’s how Gen Z travels.
▶️ Google unveiled new ways to reach streaming audiences.
The EASY Content Framework
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Your content framework is the collection of ideas, information, and principles you and your team use to plan, align, hold each other accountable, provide feedback, and create consistency across your brand.
Use the EASY framework to guide your blog posts, guides, ebooks, videos, or landing pages.
- Be an Expert. Rely on your expertise or your SMEs to illuminate the topic, anticipating and answering the questions your audience will have with specific language. Don’t make readers go looking for more information.
- Make it Actionable. Give your content a high level of practical utility in order to enable your audience to achieve something valuable to them. Spell out the how.
- Keep it Simple. You know this one. Cut out unnecessary jargon, idioms, and tangents. Respect your audience—don’t talk down to them, but be clear. It’s a tricky balance.
- Make it Yours. Content that feels authentic to the author or brand creates unique value and builds a connection with readers. In a landscape auto-populated with bland AI writing, what can only you say?
Check out the framework over at Content Folks.
Q for You
ButterDocs
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What if Google Docs was more tailored to the professional writer and editor?
ButterDocs is pared down to be distraction-free. Serious writers will appreciate that the built-in notes app and outlining board to help you start from square one, organize your research, and collaborate more intuitively.
We love the word sprint challenges, the ability to stash unused copy instead of backspacing it into the abyss, and honestly? It’s nice that there are no anonymous animals watching the workflow.
American Girl
A scholarly serif font. Warm campaign photos of happy little girls. This isn’t creative from American Girl circa 1996. But it could be.
The powerhouse legacy doll brand remembered fondly by ~people in their 30s~ is resurrecting its brand essence with a classic-inspired typeface, color palette, wordmark, and suite of graphics. And we’re so here for it.
After all, girlhood is a intergenerational language.
Classifieds
Place a Classified Ad in this Friday’s edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
